Monetize Your Blog Challenge – Day 8

Are you ready to blog for profit? Inside this post you will find the next section of my “Monetize Your Blog Challenge”
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[/membership] [membership level=”1,2,4,5,6,7,8,9″] Once I created a name for myself online I started to regularly receive requests from entrepreneurs and small business owners who wanted to advertise on my website. Your challenge today is to think about how you can profit from ad sales on your blog. Consider the following:

1.  How much would you charge to include text links in your posts or sidebar?
2. How much would you charge for small 125×125 square banners in your sidebar?
3. How much would you charge for medium 300×250 square banners in your sidebar?
4. How much would you charge for large 728×90 rectangular banners in your header?

You must also do / consider the following:

1. Create a page on your blog to detail your ad space packages and prices (view my BBWO ex)
2. It’s up to you whether you want to include your ad prices as a link on your blog or share the information with potential advertisers as they contact you
3. Depending on your industry and the size businesses you work with you may also need to share your page view stats with potential advertisers
4. Depending on the project I sometimes don’t disclose my numbers or give them my average stats – Ad sale revenue is not the primary monetization model so I do what works for me and limit the number of advertisers I work with.
5. If you want to attract more advertisers and charge more for your promotional packages you will probably need to create a detailed media kit

Over the years I’ve charged anywhere between $10 to $120 to feature text links and banners on my websites. For me my prices have varied based on the type of requested ad and how much I felt comfortable charging based on the size of my audience.

Review my guide on “How to Sell Ad Space” on your website for more information and review this post to watch my video on “Creating Your Website Plan of Action” for an example of how you can attract / work with advertisers in your niche.

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