Keeping Your Facebook Fan Page Active In 10 Minutes or Less

Every now and again one of my coaching clients will say, “LaShanda, I need your help. We’ve got the Facebook Fan Page, but I don’t know what to do with it. How do I keep my page active with lots of comments and content when I don’t have time to sit on Facebook all day?”

Every great question deserves a great answer. Short of hiring a social media manager to handle this kind of stuff for you, there are a few simple things you can do to foster activity on your Facebook Fan Page in roughly ten minutes or less.

FIND IT, SHARE IT, AND ADD A TWIST
First browse your Facebook News Feed, which is the main page you see on Facebook when you log in. There you will find a stream of the latest posts from your friends and personal fan pages including trending topics, real-time news updates, current events, engaging photos and entertaining videos. Find something that you can not only share on your Facebook Fan page, but add a twist to. Can you find some way to relate that post to your business and/or topics of interest within your fan page community?

FOR EXAMPLE: I personally like to share motivational photos and videos that I find with the Black Business Women Online Facebook fans. BBWO members enjoy real-time words of encouragement as well as useful information and resources they can apply to their business. While sharing I often include links back to BBWO as a way to drive traffic and boost sales in addition to creating conversations. If you can’t find some way to create a connection between that post and your business, at the very least include your thoughts on the post. Go a step further and ask your Facebook fans what they think? In a matter of minutes you can turn a simple Facebook Share into a thoughtful, engaging conversation.

WHAT’S HAPPENING NOW?
One of the wonderful things about Facebook is the fact that you can real-time share activities with your circle. Have you just completed a project? Did you just have a great conversation with a client? Are you getting ready to attend an event or launch a new product?

Think about what’s happening in your business right now and turn those events into a point of discussion on your Facebook page. Once you get into the habit of regularly sharing your daily activities with your fans, be sure to return the favor. Ask them what is happening in their lives and thoughtfully respond back. You are responsible for getting the conversations started, but you aren’t the only one who should be talking.

TRY GETTING A SECOND OPINION
On the topic of questions, how often do your ask your fans questions in general? Do you want feedback on your new product? Do you want to know what people thought about your latest blog post or new video? Think about areas in your business that you would like to receive a second opinion on and go to your Facebook Fans for insight. Take this opportunity to not only participate in social media marketing, but get market research done at the same time.

For more social media marketing recommendations listen to my complete audio series on
Social Media Money for Entrepreneurs. Download at http://getsocial.sistasense.com.

Originally shared in both the SistaSense Magazine and P.U.S.H. publication.

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