How to Sell Ad Space On Your Blog or Website

I love to give you some new “make money online” answers when I get asked great questions. I recently came across a good question on my social network, Black Business Women Online.

“I am curious as to how people determine what their rates are on their blog or website for advertisers. I would also like to know how any of you might go about offering space for another person (like an author, entertainer, artist etc.) to sell their products or goods through your site. ” -Evonna

Before I get to my response, let me share these two cents. If you are interested in promoting your products or services via social networks, regularly browsing forums and sharing advice is a good way to build relationships and introduce your business in a not so pitchy way. We don’t like the sleezy salesman types, but we do like folks who share valuable information.

My Response:Great question Evonna:

I sell ad space on all my websites, because it just makes sense. Once you start to build a following of loyal viewers in a particular target market (very important to note), business owners and entrepreneurs just might want to advertise on your website. The key thing to note is that you need traffic if you want to get the attention of advertisers.

Solopreneurs generally start selling adspace any where from $10 – $100 per month (when they start out and are looking to attract their first real advertisers). When you start putting together advanced advertising campaigns, you might charge anywhere between $1 and $50 for CPM…. CPM means Cost per 1000 impressions. That means an ad banner or text link gets viewed 1000 times, and for every 1000 the advertiser pays you a certain amount. Most times you would charge a minimum fee if you were going to setup CPM ad packages or a Rate Card, so people can see what your ad prices are.

This is all stuff you can Google, but I have written a beginners guide to help newbies with these questions, as well as explain how I got started selling advertising on my website and the tools that I used. It’s call my Easy Ad Builder Hand Book. Here is a discount code, if you decide to download it. Code: SELLADS.

Usually when folks ask me about selling ad space, they also want to learn more about Making Google Adsense Money. I have created a few audio mp3s and video tutorials on Using Google Adsense. You can download them from this link.

Lashanda

This Ends Friday…

She said to me, “LaShanda, I love all your stuff. I just don’t know where to start and I can’t get it all now.” At first I didn’t know how to respond to that, but then it became clear…

You Need More People to Buy Your Products
You Need More Clients to Pick You
You Need to Make Sense of Google Adsense so you can make more.

In short, you need all the help you can get with your online business… more clarity and less confusion SO I’m giving you 2+ hours of me talking to you, in mp3 downloads, about all the stuff I mentioned above.

Between now and Friday, you can download these 3 SistaSense Talks Audio Sessions including 6 mp3s + 3 video tutorials on Google Web Tools for $30 (after Friday these go back to totaling $71).

No confusion and no extra cost; just you, me and hours of step-by-step, how to market your online business strategies. It can’t get any easier than that! Just remember this goes away by Friday, click here to download your SistaSense Sessions now.

LaShanda | @sistasense

p.s. The Official url is: http://www.sistasense.com/sistassense-talks

Are you Starting Up or Starting Over?

This past week, I received quite a few emails from women wanting to start their business up or over; interested in my advice. When I get these requests, I like to bring them to your attention (just in case you were also in the same boat). They generally have reviewed my videos and/or my extensive eBook library and are looking to learn how to better market their businesses online.

As a matter of fact, I just got this email a few days ago:

Hi LaShanda,

I was wondering , I have an on-line biz for a while now. I did well then i hit a dry spell. I was thinking of doing your start up sista 30 day $79 or do you think I should do the other bundle discount that you for 15+ Ebooks and 30 video tutorials for $97.00? I might be better to start all over again reinvent myself and my business and get my customers back. – R.R.

While I did decide last year, to take the bulk of my eBooks and combine them into the Black Business Starter Kit, I decided to take it up a notch for 2010. In addition to my 15+ Marketing eBooks, the Starter Kit now includes 3 eCourses: Startup Sista (starting your business online), Selling On Social Networks (social media marketing for beginners), and How to Find Customers Online (the name says it all). I also decided to add my latest three eBooks in the How to Make Money Online Series: How to Make Your First $1000, How to Make Money MLM and Network Marketing as well as How to Make Money Coaching. I really wanted to make sure that if you are in my circle and you wanted to start up or start over, I gave you a well rounded collection of eBooks and online video tutorials that explained exactly what I did to market, build, and profit from my business online.

The new Starter Kit is $197, but for the next few days I am offering it to my sistasense readers and BBWO members for $99. Click here for details. Offer expires after first 50 downloads or 3/12/10, whichever one comes first.

Would you like $3,000 a month?

@sistasense: Your 1st $1000 Online, MLM Money, Coaching Sells – 3 eBooks on How to Make Money Online for $10. Promo Code: MAKEIT10 http://short.to/17olz

If your online business was making you $3,000 a month in sales would that change your world? I know we all would love a fat $50,000 check at the end of the month, but seriously (no hype or crazy get rich nonsense) wouldn’t it be great to make a real and steady income online?

If you want to start making those dollars you have to first make sense of your money goals and stick to internet marketing strategies that actually work. I meet so many people who want to make money, but don’t do one very simple thing: set a monthly money marker. How much money do you want to make next month? Then create a marketing plan: How do you plan on marketing your business to reach your profit goals?

I like to go around telling folks I’m a work at home mom so they know (and you know) it is possible to work at home, on your computer, for yourself. When I made my first $500 online (selling my stuff) I was untouchable because at that point I knew I could make more. Then I set my goal to make double what I made working a 9 to 5 job and I reached that goal (thank God!). My next goal was to reach the $3,000 mark and believe it or not, when I got to that point I didn’t even realize it (lol).

Now I’m working towards $10,000 a month just in online sales. I can’t wait to reach my goal, are you ready to set yours? I’m sure you are, but I understand if you are confused about how all this stuff works. There are way too many people trying to pass off their hyped up crap (excuse my potty mouth) as valuable information about how to make money online.

Here are 3 eBooks that I’ve written explaining how to get started, what sells well online, and how you get people to notice your business. If you want them, you can have them. Here is a discount code to get these 3 eBooks for $10 | code: MAKEIT10 | this code will work for the first 50 people who use it | http://short.to/17olz

How to Make Money eBooks Series
1. The Easiest Way to Make Your First $1000
2. How to Really Make Money Coaching Online
3. How to Really Make Money Selling MLM and Network Marketing Products Online (this one is especially great if you are into selling products like Avon, Mary Kay, Ardyss, etc.)

Click here to download these eBooks | Discount Code: MAKEIT10

Good luck with your business. Let me know what you are doing right now to reach your goals (post a comment).  To your first $3000 and beyond! | LaShanda Henry | @sistasense

Related sistasense.com posts and resources:
Learn How to Set Money Markers (video)
How to Sell Online + How to Sell Your Services Online (video)
Target Marketing Secrets Revealed (video)