Author - LaShanda

1
WAHMs: 3 Things I Learned In My First Year As a Work At Home Mom
2
Get Unstuck: What to Do When You Feel Like You Are All Over the Place
3
Triple X Your Success Step #6: Build Your Cashflow
4
SistaSense Summer: 4 Passive Income Projects
5
Website Inspiration for Author Entrepreneurs
6
(video) Oprah Winfrey’s Top 10 Rules For Success
7
Sell Better With Selz: 7 New Apps and Features to Improve Your Online Store
8
Quick Blog Post Idea #5 for Busy Entrepreneurs: Share Noteworthy People
9
Triple X Your Success Step #5: Build Your Community
10
Power House Women In Business to Know
11
(video) WebTechBiz: 3 Social Media Things To Do Before The Month Ends
12
MadMimi Shares: 6 Simple and Free Ways to Grow Your Email List

WAHMs: 3 Things I Learned In My First Year As a Work At Home Mom

sistasense-wahm

Eight years strong, I’ve learned a lot about what it takes to start up and sustain a home-based business. Most of my lessons learned you can find in earlier blog posts and YouTube videos, but I seldom talk about them or even think about them these days. That is until I stumbled across this great post on Fizzle.co, where Richard B shared 5 Things He Learned In His First REAL Year of Entrepreneurship. I have to say this post was relatable, true to life for most of us and totally hilarious; an insightful fun read.

He was spot on with all his points, but number five definitely rang true for me, “There Are a Thousand Different Ways to Get Clients and You Might Need to Try Them All.”

Completely inspired by Richard’s post, here are my top 3 lessons learned from my first official year as a work at mom.

StartUps Don’t Pay Up Right Away
When your business becomes your primary source of income, things get real – real fast. It was 2007, I just moved from New York to North Carolina with a 6 month old son and a boyfriend with a broken leg. Bills needed to be paid and the baby needed to be fed. That said, I honestly would not have been able to survive without the little savings (less than $5000) that helped us stay afloat those first few months. In your heart you want to see profits pouring into your bank account from the start. But in reality it takes time to make a name for yourself and create a client base. Avoid quitting that job too quickly or being fooled by the false idea that online businesses are easy income generators. Make sure that you have a savings, investment capital, job, or supportive loved one to help you balance your bills during those first few months of building your business.

Don’t Spend All Your Time Trying to Get New Customers
“Traffic” seems to be one of those major trigger words for new entrepreneurs, it definitely was for me. I spent more hours than I care to mention trying to find new ways to get new customers, even when I had actual customers that I was working with. At some point I realized that it took a lot of time to woo folks who are new and when you are in the ‘wooing’ phase there is very little money to be made. On the flip side, those people who bought from you before are actually easier to sell too, because of that old ‘know, like, and trust’ factor marketers are always talking about. To that point, I soon began focusing more time on keeping my older customers than getting new ones. The most successful businesses are sustained not by new people, but by their loyal customers who come back regularly and bring others with them. Client retention is just as important, if not more important than new customer acquisition. A truth a try to teach newbies all the time.

Just do it and fail fast.
As a young women of color who has been in the business of technology and online entrepreneur for a long time, I often receive interview requests to share my story. On of the most common questions asked is always, “What’s one piece of advice that you can give to women trying to start their businesses now?” My response is always, “Like the Nike Commercial says, Just do it!” People gave me a lot of reasons why I should not be an entrepreneur. They told me that folks that look like me don’t do things like that. We get good jobs, we don’t start businesses. They told me I should more time focusing on being a good mom rather than a great boss. They told me I would always be where they were, my reality wouldn’t be different. And for a long time I told me that I couldn’t start my own business without the a partner or someone to help me get started. In spite of all the unsupportive things people told me and scary things I told myself, in the end I just jumped in and did it. I researched ideas and came up with ideas; some worked well while others were major flops. I never sat on my dreams, wished for help or waited for perfection. I just did everything that I could do to create a thriving home-based business. Through every success and failure, things got better, bigger, and stronger. I tell clients all the time perfection comes in the process of doing. It’s the best piece of advice that I can honestly give.

I hope you’ve enjoyed this. Definitely read Richard’s post and feel free to share some of your First Year Entrepreneur Lessons learned via the comment box below.

Related post: (podcast) From Hobby to Full-Time Business for a Stay At Home Mom

Another great read you may enjoy: Do These 50 Things Regularly and You’ll Become a Better Entrepreneur

For my fellow mompreneurs and aspiring work at home entrepreneurs, read more of my Work At Home Life posts here.

Get Unstuck: What to Do When You Feel Like You Are All Over the Place

sistasense-getunstuck01

 

Today’s Get Unstuck question is this: “Can you help me get focused? I feel like I am all over the place.”

During my clarity calls, private one-on-one sessions with clients, this is one of those frequently asked questions.

These “I Feel Stuck” feelings tend to lead to delays, confusion and frustration, so let’s talk about a few things that you can do when you feel like you are spinning your wheels and don’t know how to get focused.

Get Unstuck So Your Success Can Stick Ep01: Listen to This Audio

After listening to the audio above, share your thoughts via the ‘voice message’ tab on the right or the comment box below. Let me know if any of these recommendations can help or if you have other suggestions you’d like to share.

Ask SistaSense your BIG small business questions and I will do my best to point you in the right direction.

Browse Archive: SistaSense Get Unstuck Audio Series for Women Entrepreneurs

Triple X Your Success Step #6: Build Your Cashflow

SistaSense 7 Steps to Triple X Your Success

 

Build Your Cashflow: Entrepreneurship isn’t simply about following your passion. As they say in the business world, if it don’t make dollars it don’t make sense. In other words, focus on projects that allow you to really tap into your profit potential. Make sure you have actual products and services to sell before you push out marketing campaigns, opt-in offers and motivational messages with no clear sellable items behind them. Understand that of all the marketing solutions you can try conversion marketing matters most, so if your offers are not converting rather than try to create more stuff, drive more traffic or switch gears all together, know that you simply just have to get better at sales. And if you are making revenue, but still not seeing your way, it’s equally important that you start off by setting clear revenue goals, checking your monthly financial summary, tracking your profit and spending habits, looking into investment or working capital programs and proactively saving a portion of your profits, so that you can better invest back into you.

More About the SistaSense Triple X Success System
As you go through the day to day responsibilities of being an entrepreneur at some point you develop your own system; a unique way of doing things that helps you increase sales, optimize your productivity and maximize your success. When I sat down and took a close look at my processes, I realized that as a team of one I taught myself how to do the job of three and get these done three times faster. And as a dug deeper into my methods to making money online I soon discovered one interesting truth; at practically every point of my entrepreneurial journey thus far I have developed strategies that helped me to not just double, but triple my sales. To the question, how do you I do this? For me it’s all about “Triple X Success”.

In a nutshell my SistaSense Triple X Success system is about three things: learning how to get things done three times faster, tripling sales and using my 3K Challenge as a way to achieve steady business growth.

Via the comment box below let the SistaSense us know how you have OR plant to integrate this Triple X Your Success Step into your business.

If you would like to learn more about TXS – click here – to access my Triple X Success Workshop for Women Entrepreneurs looking to get things done three times faster, set smart revenue goals, and discover how to market your business online SistaSense Style.


SistaSense Summer: 4 Passive Income Projects

What are you up to this summer? While most people are breaking the bank on vacations let’s talk about building bank by Monetizing Your Blog and Tapping into 4 Smart Passive Income Projects.

 

4 Smart Passive Income + Profit Projects that I am focused on this summer:
Passive Income Streams: Setup and Promote Affiliate Offers on Your Blog
How to Get Paid With Free Content: Opt-ins to Upsells
Create Your Own Brand Offers and Enhance Your eStore
Setup and Launch Your Own Mini eCourse

I’d love to share my getting started strategies with you and bring you along for the ride.

If you are interested in working on these projects with me and learning more about how to monetize your blog visit: http://myb.sistasense.com

Remember, this summer don’t break the bank, build it!

Website Inspiration for Author Entrepreneurs

cydney-rax-website

When best selling author Cydney Rax asked me to build her a website, I knew it was going to be something special. For her web project I developed a custom logo, wordpress website, cover graphics for her social pages, blog section and shop pages that featured links to her books from Amazon, Kindle, Barnes & Nobele, Audio Books and More.

If you are an author or publisher and need help building a new site / redesign for your website click here to contact me or click here for details on how you can work with me.


(video) Oprah Winfrey’s Top 10 Rules For Success

Today we are going to dig into Oprah Winfrey’s Top 10 Rules For Success.

Powerful Oprah Quotes Every Entrepreneur Should Read:

Understand The Next Right Move
The Way Through the Challenge is to get still and think about the next right move. And not be overwhelmed by it, because you know your life is bigger than that one moment. You know you are not defined but what somebody says is a failure for you, because failure is just there to point you in a different direction. -Oprah

Seize The Opportunity
Nothing about my life is lucky, nothing. A lot of grace, a lot of blessings, a lot of divine order, but I don’t believe in luck. For me luck is preparation meeting the moment of opportunity. There is no luck without you being prepared for that moment of opportunity. … I had been prepared in ways that I didn’t even know I was being prepared for. … Every single thing that has happened in your life is preparing you for the moment that is to come. -Oprah

Work On Yourself
You don’t have to hold yourself hostage to who you used to be or anything you ever used to do. Cause who has lived and hasn’t made mistakes. -Oprah

Here is a short list of Oprah’s Success Rules shared in this video:
1.Understand the next right move
2. Seize your opportunity
3. Everyone makes mistakes
4. Work on yourself
5. Run the race as hard as you can
6. #Believe
7. We are all seeking the same thing
8. Find your purpose
9. Stay grounded
10. Relax, it’s going to be okay

Someone needs to hear this right now. Someone needs to watch this right night. Take a moment to share this post of Oprah Winfrey’s Top 10 Rules For Success with your entrepreneur friends and social followers.

Let’s talk about other GREAT Rules entrepreneurs should consider:
7 Social Networking Rules to Live By
SistaSense Wealth Building Rules 1 – 3
How to Work with Clients Who Need You but Can’t Afford You
Sales Rule #1 for Woman Entrepreneurs: Conversion Marketing Matters Most

Sell Better With Selz: 7 New Apps and Features to Improve Your Online Store

sistasense-selz

 

Selz.com is on my top 3 list of essential eCommerce tools, along with PayPal and eJunkie. As a web designer, I’ve been working with eCommerce platforms for a long time, so I know what to look for as far as the most important features to create a smooth, user friendly shopping experience for your customers. First let me say that I love how well Selz integrates with my website, but there are a few features that I’ve been wishing they had AND in the past few months quite a few of them have been launched.

Here are a few must read Selz posts on New Apps and Features you should try to enhance your store:
Storewide Discounts are a go!
Get Paid Daily, Weekly, or Monthly on Selz
Free Stock Images for Design and Pages
Start Shipping on Selz Using Our Powerful New Features
Add Custom Fields to Check Out
Add Multiple Images to Your Product Pages
Post Purchase Redirect Feature

It seems like every few weeks Selz rolls out new features that just make it my absolute favorite eCommerce shopping tool. I love the discount code marketing feature and abandoned cart follow up feature, those are among some of my personal favorite Selz apps. Once they create a way to host your own affiliate program, stick a fork in me I will be done (smile).

Question: Are you working on building your own online store? Would you like tips on how I set up my store and sell digital content online. Here are a few SistaSense virtual training videos that may be of interest to you:

Content to Cashflow 3 Hour Intensive
Maintain Your Momentum – Digital Products Marketing and Sales Training
Get Paid to Teach 5 Set CD Starter Kit

Let’s dig into this topic in more details. I would love to show you how I set up and sell programs + add products to my online store. As a thank you for reading this post, grab my Maintain Your Momentum Mastermind right now to get virtual access and watching my videos trainings online for half off (while you still can) – I may op to remove this promotion from this post at any time.


Quick Blog Post Idea #5 for Busy Entrepreneurs: Share Noteworthy People

blog-post-ideas-02

Today I want to share a quick blog post ideas for those entrepreneurs interested in blogging more consistently on their website. Listen to the audio below and try this activity. Leave a company below to let me know what you think.

Listen to Today’s Audio Tip

If you enjoyed this Sneak Peak Inside the 100 Days of Blog Posts – 10 Day Challenge. Click the link to start this SistaSense Blogging Challenge today! I’d love to show you how to create 10/30/60/100 blog posts that you can automatically schedule on your blog and have working to attract traffic and sales to you, even when you are working on other things.

If you enjoy this audio preview also review my 7 Day Grow Your Business audio series.


Triple X Your Success Step #5: Build Your Community

SistaSense 7 Steps to Triple X Your Success

 

Build Your Community: No man or woman is an island. If you are the only person talking about your business chances are very few people realize your business even exists. Work on building your own personal tribe of loyal fans, customers, partners, and supporters. Start by creating a community online in the form of a strong email list and active social following. Whether you love or hate social media you can not ignore that fact that word of mouth marketing online turns no-name entrepreneurs into overnight success stories every day. The only way this truth can impact your bottom line is if you consistently create and contribute to conversations online that are of interest to your target audience. If you want more people to get excited about your business stay connected, take the time to check in more with your fans and followers (however small your current list may be). Out of their engagement and support your community will be born and your tribe will grow.


More About the SistaSense Triple X Success System
As you go through the day to day responsibilities of being an entrepreneur at some point you develop your own system; a unique way of doing things that helps you increase sales, optimize your productivity and maximize your success. When I sat down and took a close look at my processes, I realized that as a team of one I taught myself how to do the job of three and get these done three times faster. And as a dug deeper into my methods to making money online I soon discovered one interesting truth; at practically every point of my entrepreneurial journey thus far I have developed strategies that helped me to not just double, but triple my sales. To the question, how do you I do this? For me it’s all about “Triple X Success”.

In a nutshell my SistaSense Triple X Success system is about three things: learning how to get things done three times faster, tripling sales and using my 3K Challenge as a way to achieve steady business growth.

Via the comment box below let the SistaSense us know how you have OR plant to integrate this Triple X Your Success Step into your business.

If you would like to learn more about TXS – click here – to access my Triple X Success Workshop for Women Entrepreneurs looking to get things done three times faster, set smart revenue goals, and discover how to market your business online SistaSense Style.


Power House Women In Business to Know

You can know people online for years, but there is really nothing like meeting them in person! Back in April I had the pleasure of speaking at Pericon 2016 hosted by the one and only Jai Stone. Today I just wanted to share a few pics with some of my power circle experts and power[…]

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(video) WebTechBiz: 3 Social Media Things To Do Before The Month Ends

Social media marketing should be an integral part of your online marketing plan. Today, let’s talk about 3 social media things that you should do before the month ends.

 

I want to tell you all about smart marketing activities like picking the social media platform that best fits your personality and how to set smart magic numbers, so that you can work towards growing a strong social following, customer base and community for your online business.

 

 

Let’s dig into this topic a little more inside the following resources:
SistaSense Social Media Traffic and Sales Intensive
SistaSense Grow Your Following – 7 Day Challenge

MadMimi Shares: 6 Simple and Free Ways to Grow Your Email List

sistasense-emaillisttips

 

MadMimi is my email marketing platform of choice, especially for new web entrepreneurs on a budget. MadMimi gives you everything you need to send out emails easily. I love it!

I also love their newsletter, as they tend to send out great marketing recommendations worth sharing with you – my fellow bloggers, service professionals and online entrepreneurs.

Read this great MadMimi post on:
6 Stupid-Simple (and Free) Ways to Grow Your Email List

Great point from this article: “Most sites never actively ask for their readers’ email addresses. List Builder solves that and more. List Builder allows you install a pop-up that finds the best time to show to a reader (less annoying). … Install List Builder in less than 60 seconds via SumoMe.com or grab the WordPress plugin.”

I personally find that having a pop up on my site works really well so that tip is spot on AND I always tell clients to give people an opportunity to try before they buy, so the tips on well-placed bonus offers and giveaways are worth trying too.

Let’s talk more: Email Marketing Tips and Techniques Featured on SistaSense

 

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