Making Our Market: Deanna Sutton + What is Your New Media Niche?

The video above is a clip from ‘Black Blogging Rockstars Panel at SXSW‘. Guest speaker and New Market Maker of today is Deanna Sutton creator of Clutch Magazine, premier online magazine for women of color. What’s wonderful about Deanna is she is a true visionary. Rather than wait to be apart of traditional media she decided to create her own and look how fabulous it has become! Clutch, now a household name is one of the most well known digital spaces in the black blogging community. As Clutch grows, so Deanna’s continued commitment to working with fellow black entrepreneurs and educating black bloggers on on the business side of blogging/new media.

As you read through my series of New Market Makers, you will find many of them have etched out their own place in cyber space. A trendy blog, a growing social network, a popular youtube channel, they’ve found a social media outlet that best reflects their niche-interest and mastered the art of creating an ever growing online following. What is your new media niche? What social media space can you dominate to share your vision online and build your brand in a unique way?

Deanna Shares Her Success Story and Advice for Aspiring Webpreneurs
Be Smart. Please research for at least 6 months before starting a business. In that 6 months, read up on the industry, learn your target inside and out, execute surveys, put together some type of business plan and marketing plan (online and offline) before you move forward. Also, you don’t need to pay thousands of dollars for a business plan or marketing plan ….

Vote For The Elevation of Black Women in New Media
was on twitter today and happened to see this tweet: @ClutchMagazine founder @dedej has a panel pitch for @SXSW called “The Elevation of Blk Women in New Media-Vote Now! http://bit.ly/abeE5L …

Marketing to Women of Color + Knowing Your Worth
Even though I missed the first day of Blogalicious, I was able to watch those sessions that I missed via Kenmore’s Youtube Channel (yeah Kenmore). I was told that I absolutely had to watch the session with keynote speaker Miriam Muley on Marketing to Woman of Color (video replay here …

How to React When You Feel No One Listens to You Online + The Power of Social Media
I’m still on a Blogalicious Buzz, so last night I felt compelled to do some more networking (but online of course). I decided to do my very first video chat! It was one of those random ideas that I like to call ‘brainfarts’. I had no clue what I was going to talk about or how it would work, BUT i wanted to give it a try.

How to Create Your Own Money Making Websites
We all know that there is a lot of money to be made in the eCommerce world. Every second of everyday people are buying products and services online. But for all of those people, there are millions more going online simply to search for information. The internet was originally created as a space to find information and to this day …

When did I start to really profit online? Internet Marketing Tips…
Today I thought I would sit down and share a tip or two with my readers and fellow entrepreneurs online. This past week, a few sistas have asked me about my web business (they were not really looking for a designer) just wanting to know how they could get started and do what I do. New to me, the obvious questions …

Making Our Mark. Making Our Market. Black History Month 2011.
28 Days Inside the Black Business Community Online: View all Posts