FREE MP3 Downloads: Internet Marketing and Small Business Branding Strategies from SistaSense.com

She said to me, “I could listen to you all day… I love your videos and I WISH I could listen to you while I’m driving my car (lol).”

It’s been a while since I updated my podcast, “Work and Web Women” and I’ve never really wanted to do my own Blog Talk Radio Show BUT I always want to make sure that I’m helping you with your online business. That being said, I really took her words to heart and decided to dust off the old microphone (lol) and get to work. After many hours of what could only be described as “me talking and laughing to myself in a room” I created SistaSense Talks; a series of audio sessions, in which I tell you exactly how I run my business, get customers, market online, and build my brand in the process.

Another sister said, “I understand that I need to use a blog and social media to market my business online, but it was not until we talked that I finally understood why I needed to be on these spaces.”

You already get that building a website, starting a blog, and being on Facebook can help your business, but as this sista points out, if you DON’T get the why, how, and what you need to do with the web, then you are pretty much walking blind. In case you didn’t know, my blog is called SistaSense because I’m a Sista who learned how to make Sense of Making Money Online. Believe me when I say, you can waste a WHOLE LOT of time trying to pick up little marketing tips here and there or tell yourself that you can figure it out for yourself BUT in reality, listening to someone who has been through what you are going through is the best way to go.

Another sister said, “It was not until I joined your SistaSense Circle that I realized other women were going through the same issues that I was going through.”

Believe it or not, God didn’t create technology so everybody could get it but you (lol). Most folks, (myself included) sometimes feel like “this is just confusing me”, but it’s not. While I love to write eBooks for you, I realize that you might just need a little more than words to help you figure this stuff out. Perhaps right this minute, you need to hear my voice and feel like I’m holding your hand, walking you through the process of figuring out where your online business is to today vs. where it could be in the future.

If you are ready to listen, I am ready to share. SistaSense Talks Audio Sessions | Click here to Download

Are you getting enough Web Traffic?

If you are trying to figure out how to generate more traffic to your website, read this excerpt of my eBook, “Internet Marketing – The Big 5“, easy, effective marketing strategies for web entrepreneurs.

Eight years ago when I started building websites, I was one of many who foolishly believed that if you just ‘build it’ they WILL come. I know that’s such a cliché quote, but I believed it and perhaps you still believe it. Spending hours and hours adding cool flash animation, obsessing over my website’s color and design felt like hard work, but little did I know that the real work had just begun. Upon design completion I went to every site submission service I could find, only to quickly find that submitting my site to search engines was just a small piece of a bigger puzzle. Those first few years of course didn’t bring much traffic, but then again neither did I. Having invested little to no money into internet advertising or time into researching online marketing, it was no surprise that my site’s traffic was nowhere near what I wanted it to be. At the time I had no clue how to generate traffic, but rather than give up the dream of making a name for myself online I gave up the myth that if I just built a site, people would find it. I quickly came to the conclusion that if they couldn’t find me, I was going to figure out how to find them! Several years later, my websites get thousands of hits each month and I am now a work at home mom! I didn’t happen overnight, but with a determination to succeed and a willingness to do the work I learned what internet marketing is really all about.

Here are a few marketing strategies that you will find in this ebook:

1. Make the Most of Your HTML Meta Tags
Your webpage should include at the very least a title tag, and meta tags detailing your sites keywords and descriptions. Moreover, each page should have specific title tags that reflect the unique content on that page. These meta tags help to describe your site’s content to search engines. For example, consider two wedding sites, one has a title tag called ‘Home Page’ and one with a title tag ‘Wedding Planning Advice for Brides to Be’. If someone searches Google for ‘Wedding Planning + Brides’, the site with more keywords and textual detail will come up first in the search. I often come across web publishers with title tags that say ‘Home Page’, ‘Untitled’, or ‘Unknown’, all terms that decrease your site’s visibility. If you design your own site, make it appoint to familiarize yourself with how meta tags work. If you have a site design, request that your meta tag information is optimized for search engines.

2. Remember that Text is Good
Though you never want to create a website with large blocks of text, you also don’t want to create a site that is either made completely of Flash components or graphic images. Search Engines cannot search these sites as easy as they can text, which means the sites with more textual content tend to have greater visibility. Moreover, sites that are updated regularly with new content, also do better as far as page rank.

3. Create a Mailing List and send out weekly newsletters.
Mailing lists are great because you can stay connected to people who have visited your site or purchased your products/services. The very fact that they subscribe to your mailing list means they are interested in your business. It is for this reason that you want to put as much energy into communicating with your current customers as you do with finding new ones. Quiet as its kept, it’s actually easier to sell to old customers than it is to acquire new ones.

4. Make the most of your websites. Add Tell-a-Friends Scripts to your site so that viewers can share it with others. Turn your customer reviews or comments into promotional tools by adding them to your site for credibility. Create your own free e-Books with marketable information. In addition to more marketing tips, Internet Marketing – The Big 5 includes information on how to create your own eBooks, marketing to your niche, tips on banner promotion, and more.

Get a copy of Internet Marketing – The Big 5 today.

Related Post: Making More Friends on Myspace, learn how to use your myspace page as a marketing tool.

Posted by: LHenry creator of the SistaSense eBussines Blog, a series of Web Business Howto Guides, BBWO Network for Professional Black Women and the Web Newbie Know How Coaching Program.

Help With Web Visibilty, SEO and Adsense…

When I get questions from fellow online entrepreneurs, 9 times out of 10 they have to do with web visibility, search engine optimization, and generating income through various affiliate programs like Google Adsense. These are important topics to most web publishers and online entrepreneurs, possibly even you.

If you’d like to learn more about web visibility, generating more traffic to your site, search engine optimization, and other internet marketing topics, visit my Work and Web Women site (www.workandwebwomen.com), on which I have an audio how-to series, teaching other online entrepreneurs how to work the web in ways that are simple and make sense!

The latest topics and podclasses on Work and Web Women Include:
1. How I pay My Rent with Google Adsense. Learn howto do the same.
2. Simple SEO – Search Engine Optimization Techniques Anyone Can Do
3. Want to work at Home? Getting started tips from a Work at Home Mom
4. Blogging Tips for Entrepreneurs Interested in Making the Most of their Blogs
5. Turn Your Niche Into a Network: Learn How to Build and Market Your Site

In the next few weeks the Work and Web Women Site will include even more podClasses with more tips on web visibility, myspace marketing, low cost marketing, web tools, building a business online, etc. So be sure to subscribe to the work and web women mailing list when you visit the site (www.workandwebwomen.com)

For Additional Help With Your Website visit the SistaSense Blog (http://sistasense.com)

Browse the latest Sista Sense posts on:
Google Adsense | Marketing | Search Engine Optimization | Blogging Tips | Succesful.Sista.Profiles

On Black Business Women Online Increase Your Website Visibility By Connecting with Other Successful Business Women. BBWO Members learn howto:

1. Make the Most of BBWO

2. Advertise on BBWO

3. Review the BBWO Black Business Library

4. Share your Articles, Product Reviews, and Business Experiences with other BBWO Bloggers

5. Participate in Discussions related to Women Entrepreneurs and Black Business Owners on BBWO

More Tips To Come! Be Seen, Generate More Traffic, Learn How to Work the Web!
www.workandwebwomen.com

How visible is your website?

Web visibility is a major topic among online entrepreneurs. Everyone wants to know how to generate traffic, but how many of us are tracking the traffic we already have? Monitoring your websites traffic / site statistics is a great way to evaluate the effectiveness of your current marketing campaigns as well as assess the overall popularity of your site. How many page views does your site get a day? A month? A week? If you are not sure, then you should definitely sign up for one of both of the following: google analytics and quantcast.com. These are two, free and very detailed web statistics programs that can help you better understate your sites web visibility.