5 eMail Marketing Tips for Newbies

Did you know that email marketing is a powerful tool for online entrepreneurs IF you know how to use it correctly. Here are a few tips for newbies…

1. The term newsletter is too boring! When most folks think about creating an email marketing campaign they create a newsletter, but you can call it, create it, and turn it into something WAY more interesting than that. You can create a tip list, challenge, ecourse, guide, ezine … the skies the limit. Realize that most online viewers today go to thousands of websites and see thousands of newsletter forms. Make sure that when they come to your website, your newsletter stands out.
2. The term newsletter is too broad! When I see the term newsletter I have no clue what you are gonna give me and then I don’t want to signup. However if you say something like,  ‘My List of 100 Ways to Teach Your Toddler Manners’, that’s better. Let your potential subscribers know what they will be getting in their inbox when they signup to your newsletter. I do that all the time. For example, I let people know that when they subscribe to Sistasense.com they will get weekly web business tips and tools for beginners.
3. Make your newsletter full of personality! My favorite newsletters have their own distinct personality, which helps me remember them and  spot them instantly. Some folks always have their logo in the same place, while others love to use a special picture of themselves. Remember to put a piece of you in your newsletter as a way of building that connection (relationship) that us marketing experts are always talking about.
4. When you hate to write, an auto responder is the right way to go! I’ve got more newsletter than I care to mention in various industries. How do I keep it all together? Truth be told, most of them are auto-responders, with a select hand few that I write weekly. My favorite auto-responders I write in a set of 48 (1 for each week of the year). That way once it’s done I never have to write it again. What do you think about that? Can you devote one week to writing your auto-responder and saving you a WHOLE Years worth of work.
5. Give a little to get a little! When you are trying to build your list faster than normal, giving something away is always a great way to get folks on your list. Common giveaway incentives are reports and/or audio files sharing great information. Quick tip: If you are trying this now with no results you’ve got to keep a few things in mind. Could be you have low traffic to the page your newsletter is on. It could be your giveaway title isn’t interesting enough. It could be folks who come to your website don’t really want that freebie. The trick is to research, figure out what words and freebies make your audience tick! Do that and you’ll get more new readers than you know what to do with.

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• Low Cost Internet Marketing Tools
• What is the BEST email marketing tool around?
• Build Your Business by Building Your List

ABOUT THE AUTHOR
Internet Entrepreneur and Web Business Expert LaShanda Henry is devoted to teaching women entrepreneurs how to start and build successful businesses online. To learn more about attracting customers, take LaShanda’s 7 Day eCourse: How to Find Customers Online, findcustomersonline.com.

Free Email Marketing Tool for Bloggers

Feedburner is a great free email marketing tools for bloggers. If you are a newbie go to feedburner.com to create a free account. Activate your RSS and take advantage of all the great feedburner features.

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5 Ways to Build Your List Online and Generate More Traffic

To thrive online you have to understand what all the big fuss is about as far as creating a web business, blogging, social media, networking, etc. Understandably everybody wants to do this stuff, but half of the people don’t know why they want to! So they are half-assed trying to do a whole lot but not making anything happen. Here is the thing about web businesses, they are intriguing and imitating at the same time. The size of the internet and idea that all things are possible makes it so intriguing. But when you start to market yourself and work through the competition, it becomes very intimidating. The thing is most people THINK that because the internet is so big, the key to making money is promotional pitches and lots of advertising. Yes, that stuff works but not as much as everybody thinks. The secret to working the web is NOT reaching more people, but reaching the right people.

Here are the best 5 Ways to Reach the Right People Online :

1. Start with Your Base however small; learn how to cater to your existing customers to bring in return sales and referrals. I don’t advertise half as much as most because I get amazing referrals. Also remember that people can’t see you, so you’ve got to start with those who trust you. Focus on your base and do not neglect.

2. Analyze your base so you can create an effective niche marketing campaign to reach more people similar to the ones in your base. When I realized my base was black women, I learned how to build my own buzz by targeting this market. Analyzing the marketing strategies of competitors is a great way to figure out how they reach your target so that you can do the same.

3. Start to Build a Business Blog; it is a great place to start building a following and your list. What I love about blogging is this: People found me from my blog. Your blog is your free self-made newspaper. In your niche for blogs can help you generate: ad revenue, new marketing, and expert credibility. Blogs are syndicated like tv and radio, so people can find you from all over the world. I love that my blog markets me while I sleep and then when I write great articles they help to build my credibility. Remember, folks have to buy what you say before they will buy what you sell.

4. Take your blogging to level two with social media tools like twitter, feedburner, mybloglog, etc. Click here to learn more about blogging and social media marketing.

5. Work the Social Networking Scene. I build my list through social networking websites every day. It is truly free marketing at its best.

You have to build your list online. And your list by the way is your database or email list of customers, potential customers, and business associates. If you haven’t already done so, join BusinessWomenofColor.net so that you can listen to our List Building Audio Training Sessions and download my Report on the Top Lists you should have online AND offline.

Related Topics:
How to Generate Traffic to your website
Email Marketing Strategies