Posts Tagged ‘Blogalicious’

  • 24 Jun

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    Blogalicious: Your Blog In Living Color Contest

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    My Entry into the Blogalicious – Your Blog In Living Color Contest. Details here. I am so excited for Blogalicious 2011, registering Early Bird has been on the TOP of my to do list.

  • 09 Nov

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    Blogalicious Lesson #14: Why We Need a Good 'Ol Girls Club + Web Tips from 6 Digital Divas

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    Can I just take one minute to say this, “Black Girls Rock (as seen on BET), For Colored Girls Rocks (thanks Tyler Perry) and Digital Sisterhood is Rocking Real Hard Right NOW (thank you Ananda Leeke)”.

    Now let me take a few more seconds to say, “In all honesty, Social Media Marketing does not suck.” I recently received a comment from one sista who flat out felt social networking was pointless. Then I logged into BBWO to see this post, “Is Social Networking Really Working For you?” The mindset behind the post was that many solopreneurs are lured into this false hope that joining social networks will bring them all these clients only to be let down in the end. Now let’s be clear here… the internet is NOT a magical place where people just hand their credit cards over to you. If anything I believe that out of desperation many delude themselves into praying for a few sales on social networks but that is not at all how these spaces work or what you should be looking for when you join them.

    Last night, I had the pleasure of being on Sisterhood, the blog radio show hosted by Ananda Leeke (audio below). Ananda has been in my online circle for years, so it was again super cool to meet her in person at Blogalicious. We have learned from one another, shared each other’s work to our circles and just flat out enjoyed being in the company of a fellow digital diva.

    Social Networking has allowed us to create our own and much needed Digital Sisterhood communities … Black Business Women Online, Blogher, Blogalicious, Ladies Who Launch, Savor the Success, Ween, the Boss Network, MLM Black Woman, the Mom Bloggers Club, MommyBites … eh-hmm … the list goes on because ladies we Rock! We have turned mainstream on its head and proved one – moms have mega buying power AND women aren’t as catty as everyone thinks. Under the right mediums (blogging, twitter, facebook, etc) we’ve learned how to network like the Good ‘Ol Boys at the golf course and in the boardrooms.

    In the process we are developing our own personal brands, partnerships, passion projects that are changing the world, and life long friendships. Now does any of that sound sucky? I don’t think so. The key here is to realize none of this happens by just logging on to these social spaces and creating a profile. As we discussed on last nights call (audio below), its’ about fighting your fears of technology, being consistent, being giving, being authentic, and having a strategy. FOR THE LOVE OF ALL THAT IS GOOD … you can’t just wing this folks. What real business just wings their business? You need a system, you need strategies, you need to educate yourself on the latest marketing solutions… so stop trying to avoid doing the stuff that works and limit yourself to hoping for sales because as my mentor Richelle Shaw taught me, “Hope, is not a Marketing Strategy.”

    While this message was hammered home last night, I feel like it was also a BIG part of my experience at Blogalicious. I’ve spent so many years making sure my content was on point, now I’m finally REALLY embracing the idea that CONNECTIONS are vital to your business to.

    Audio Replay Below: How Women Entrepreneurs & Innerpreneurs Use Social Media

    Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

    The dynamic digital diva panelists of last nights interview include:

    For all 30 Blogalicious lessons learned, read my series of Blogalicious 2010 Adventures.

  • 29 Oct

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    Blogalicious Lesson #13: You Always Have to Give them More + "Be Blogalicious" Theatrical Trailer

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    The video above (click here if you can’t see it) is the “Be Blogalicious” Theatrical Trailer. You can actually preorder the documentary now! I hope I’m in it (BIG CHEESE)… would love to have my 30 seconds of fame.

    Anyhoo… even though Blogalicious 2010 is over, folks are still talking about it AND the MamaLaw Justices are still working hard. The documentary is coming out soon, their tv show pilot is in the works, AND I just completed the poll on where Blogalicious 2011 should be.

    Point being, this stuff never stops ladies and gents. I used to dream of a day when my system would just run itself, but that’s not real. The reality is the bigger your brand and/or business gets, the more folks want, which means the more you have to do. I like to always keep it new and fresh for you because this is one of those lessons you never stop learning. Even though people sometimes say, “LaShanda I can’t keep up with you” … I have to keep going because staying content fresh and consistent is how I ensure folks stick around.

    My question for you today is how fresh are you? Are you still trying to sell old stuff? Are you marketing but not enough? People are only going to stick to you if they look at what you are doing and go, “Sweet! I want to stay connected to her and see what she does next.” When I talk to the ladies in my sistasense circle about the value of creating a ‘honey blog’, this is exactly the kind of effect I am going for. If you don’t remember anything else I tell you, please remember this one!

    For all 30 Blogalicious lessons learned, read my series of Blogalicious 2010 Adventures.

  • 25 Oct

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    Blogalicious Lesson #12: The Classics Never Die – The Number 1 Reason You Can't Just Market Online

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    I am sure you want to know why there is a Teddy Ruxpin doll (image removed) in the Blogalicious Picture of me and one of my new found Blogalicious friends, Lesley from HP. Well, yesterday, I frantically stared at my web browser while trying to buy one of the original 1985 Teddy Ruxpin dolls for my son. I would have given him mines, but the bottom part of his mouth is gone (lol). Anyhoo, as a proud 80s baby I am determined to give my toddler all the cool stuff I got, and I love that Teddy Ruxpin reads you stories, so in addition to a Leapster, Teddy has to be apart of his birthday bash (shh… it’s a secret).

    After almost being outbid, I won a Teddy Ruxpin on ebay! (Whoo hoo!) As I am shaking with excitement, I think to myself, “the classics never die.” No matter how good technology gets, no matter how advanced our electronics become, the simple things that worked for us in the past will always be relevant.

    This is a point that was really hammered home to me at Blogalicious. I’ve spoken with different women and brands via twitter, email, linkedin, etc., but nothing can compare to sitting across from someone and sharing ideas. As a tech savvy sista, I was so excited to speak with Lesley, who has been working with HP for years. She told me all about HP’s Lets Do Amazing project, their latest products for entrepreneurs like myself, AND the collection of how-to video tutorials that HP has online for users who want to learn more about using software to make their home office and home lives better.

    In addition to getting the inside scoop on very cool hp products that I will fill you in on in posts to come, I just really valued having the opportunity to network with other successful, ambitious, tech savvy women of color at Blogalicious. I know ALOT of women entrepreneurs, myself included who do EVERYTHING online because to be honest its cheaper. While there is alot we can do online to build our businesses and brands, do not put yourself in a space where you use the internet or online freebies as a crutch. Email marketing and buying access to big lists won’t always drive traffic to your space. Sending a tweet out to brands or other entrepreneurs you follow, won’t always get them to respond and follow you back.

    BASICALLY… like it or not, sometimes you have to stop pounding the digital pavement and go back out into the real world. Attending events, doing old school marketing, radio, print, workshops, etc… its not a bad thing. I don’t see books becoming obsolete anytime soon, so please don’t get fooled into thinking your life begins with your website and ends with your iphone.

    Related: The Real Reason Social Media Alone Can’t Fix Your Business

    For all 30 Blogalicious lessons learned, read my series of Blogalicious 2010 Adventures.

  • 22 Oct

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    Blogalicious Lesson #11: Being a Mom Blogger and Working With Brands Can Be Fun + Sesame Streets New Wii and DSi Games for Kids

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    The video above, click here if you can’t see it is a quick preview of Sesame Streets New Wii and DSi Games shown by my fellow partner in positivity Nikki from the Mommy Factor. The mom side of me, likes to talk about black parenting stuff (hence the black parenting blog), so its cool to look at gadgets for mommy bloggers And also gadgets my son can enjoy.

    My son is turning 4 soon so right now I am searching for learning games, doing a TON of runs to Toys R US, Walmart and Target checking out the Leapster Explorer, Wii games for Kids and DSI games for kids. I want them to be fun BUT I really want to focus on learning games so he stays on the right track. Anyhoo, thanks to making great connections, I will be reviewing the new Sesame Street Games soon and I will tell you all about them in case you too have young kids and are looking for learning games they can play.

    You know me, I love love love sharing info with you. I love building my business using my blog BUT I am growing to love a very cool perk of mommy blogging, which is being able to test out cool stuff for tech savvy moms like myself And/OR for your kids like my crazy Chris. After all that is how I got to go to the Disney Magical Mocha Moms event and that was very cool! So if you aren’t quite blogging as much as you should be consider all the cool ways blogging can be not just profitable BUT also fun.

    If you would like to see more video clips, review my 1st blog post on Sesame Streets new Wii and Dsi Games for Kids.

    For all 30 Blogalicious lessons learned, read my series of Blogalicious 2010 Adventures.

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