Category - Web Tools I Use

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Profit and Productivity: Essential Web Tools to Run Your Online Business (audio)
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3 WebTools to Create eBook Covers
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How to Set Up Your Own eJunkie Store (video)
4
Building Your Website on a Budget – Tips and Tools for Entrepreneurs
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3 Essentials to Building Your Best Website
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Hosting A Live Event Offline: Event Planning Tips and Tools
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Video and Social Media Marketing Tips for Shy Entrepreneurs
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Blog Monetization Essentials: Web Tools I Use to Help Monetize My Blogs
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Adding Image Sliders and Rotators to Your Website
10
Self-Publishing Your Own Magazine

Profit and Productivity: Essential Web Tools to Run Your Online Business (audio)

See A Need… Fill a Need

I truly believe that behind every solid web business is a collection of power house web tools that help things run smoothly. Think about your business right now. What does it need? What’s working? What’s not working? And how do you plan on fixing it?

To continue our conversation on creating your End of Year Agenda, the latest Jumpstart Your Business call was all about ‘Profit and Productivity: Essential Web Tools to Run Your Online Business’.

For this teleclass I share different tools that help me:

  • Communicate with Customers
  • Host TeleConference Calls and/or Private Consultations
  • Improve SEO and Visible Via Google
  • Store / Track Important Business Information and Passwords
  • Automate Information Sharing with new / potential clients
Can’t access the audio replay below? Click here to log in or click here to join the SistaSense Online Circle. For just $7 you’ll get access to this replay, my weekly calls and more.

+More on Productivity, Profit and Progress

3 WebTools to Create eBook Covers

In the audio video above I talk about 3 web tools that you can use to create your eBook Covers. The links mentioned in this video are detailed below.

- Graphics Services by LaShanda Henry

Below you will find two more web tool links including a cool app I recently found, it’s $20 and you can use it to quickly turn ebook cover templates (with best seller book covers in mind) into custom covers for your digital projects.

Can’t see the other links below? Click here to log in or click here to join the SistaSense Online Circle. For just $7 you’ll get access to this replay, my weekly calls and more.

eBook Covers I designed for Results By Renee
ebook-cover-designs-sistase

+More eBook Tips and Tools
Use Code ’50OFFB3′ to register for our 11/12/13 Books.Buzz.Business Webinars
Both men and women author entrepreneurs and writers are welcome. Registration includes access to all replays in case you miss any sessions or want to watch them again at your leisure.

7 Steps to Setup and Sell eBooks
Audio series in which I share how I got started selling eBooks online and how you can too. Note that Books.Buzz.Business. registrants (first 25) get this audio series as a bonus.

How to Set Up Your Own eJunkie Store (video)

Where should you sell your digital products and/or services online? The easiest solution is to setup paypal ‘buy now’ buttons. But using this simple solution once people pay, you have to manually send them the digital product they purchased.

If you want a more automated sales process and if you are looking to build a relatively small, simple ecommerce store I recommend using ejunkie in combination with your paypal account. You can set up your own store for as little as $5 and securely sell your digital products. I personally use e-junkie to sell my ecourses, ebooks, virtual event tickets and even my most common web design services. You can take a look at my store here.

Generally when I recommend eJunkie to clients, they have quite a few questions about how to actually set up the store, so I decided to walk you all through the process as part of my Summer Circle Mastermind group series.

In this webinar training I discuss the following:

  • How to Sign Up to eJunkie
  • Create Your Product ‘Buy Now’ Page
  • Upload your digital downloads (pdf, mp3s, etc)
  • Add a buy now button to your web page
  • Add products to eJunkie Store
  • Setup Affiliate links using eJunkie
  • Setup Discount codes using ejunkie

This training is one of 6 from my summer circle mastermind group (watch the replays here).

Enjoy the video above. If you’d like to sign up to ejunkie through me, here is my link to their services.

If you are an author or write and would like to learn more about promoting or creating your own books, ebooks and magazines online be sure to check out my Books.Buzz.Business Webinar Conference.

Building Your Website on a Budget – Tips and Tools for Entrepreneurs

As a work at home mom I know exactly what it means to build a website on a budget.

I actually spend a great deal of my time working on new ways to share quality, affordable website solutions with the entrepreneurs and small business owners in my circle, which is why I decided to do the video above as part of my new ‘Build It On a Budget‘ series.

In this episode I talk about some of the tools that I use when developing websites + my current web design offerings.

Recent Web Project Example – GracefulGirlz.com

gracefulgirlz-webproject

SistaSense Web Design Services Mentioned in Video

Web Design Essential tips and tools Mentioned in Video

Related Build it On a Budget Videos

Click here for my latest web design deals + a complete listing of my design packages

3 Essentials to Building Your Best Website

One of my newest website clients recently asked me a great question. She said:

“LaShanda, once I get my domain name and hosting, is there anything else that I am going to need?”

In response to her question, I decided to do the quick video above on what I believe are 3 Essential components needed to build the best website for your business.

#1 You Need GREAT Photos for Branding and Promotion

  • Do you have a logo? Click here to review my Logo Design Services (option c)
  • Do you have photos of your products?
  • Do you have photos of yourself?
  • Do you have royalty free photos you can use in your marketing? – Try iStockPhoto or BigStockPhoto

#2 You Need to Build an Email List to Stay Connected to Customers and Blog Subscribers

#3 You Need an Online Merchant Account + eCommerce Shop to handle Payments

My Latest Logo Design Projects

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logo-project-ex01

Learn more about my logo design services (option c) or browse the complete list of my web services

Hosting A Live Event Offline: Event Planning Tips and Tools

event-planning-tips

Are you ready to host your own meet up, workshop, or conference? As an event planner “in training”, I have learned several tips and discovered several web tools that can help you get started.

This post is from the Socials and Sales Issue of SistaSense Magazine.

If you have experienced event planners in your circle or know of others who have hosted successful events, give them call. Using their know-how you can get answers to your most pressing questions and discover essential aspects of planning that you might not have considered.

Use Google as a resource to research “event planning” / “hosting your own meet up”. In the event that you do not have people you can directly call or if you just want more insight, Google is a great place to start.

On the topic of using Google, specifically search for local organizations or meet up groups in your area that are self-run or featured on meetup.com. With this list you can find people or groups you should join or use as case studies in your research. This list can also help you discover local locations that are commonly used for hosting meetups, workshops, or other group events.

On the topic of event locations, consider searching for different types of venues in your area that generally offer space for events like restaurants, hotels, art galleries, books stores, cafes and country clubs. Some spaces may have websites that include floor plans and pricing to give you a sense of what would work within you budget.

Its a good idea to sit down and think about your budget. Consider the following questions:

1. Do you plan on providing food?
2. How much can you spend on space?
3. How long do you need the space (hours vs days)?
4. How many rooms do you need?
5. Are hotel and travel options required?
6. Do you need promotional items (flyers, video, etc)?
7. Will you offer materials or promo gifts to guests?
8. Do you need to pay for speakers?
9. Do you need tech support – mics, projector, laptops, wi-fi?
10. Do you need a team for setup and event support?

Recommended Event Planning Web Tools

GOOGLE CALENDAR
www.google.com/calendar
Organize your schedule and share events with colleagues and clients. With Google’s free online calendar, it’s easy to keep track of life’s important events all in one place.

EVENTBRITE
www.eventbrite.com
EventBrite gives you all the online tools you need to bring people together for an event and easily sell tickets online.

SCHED
www.sched.org
Conference and festival organizers use SCHED to manage their website’s schedule of events, seamlessly integrate social networking and provide their attendees with tools like personal agenda builders, dynamic attendee directories and mobile applications.

FACEBOOK EVENTS
www.facebook.com
Create, share, and exchange events with your Facebook friends and followers.

PLANCAST
www.plancast.com
Plancast is the best way to discover events and share plans with friends.

MEETUP
www.meetup.com
Helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world.

NICHE NETWORKS
Are you a member of any ning.com social networks? My business network is BBWO. Did you know that most networks have a special page to post your events and/or find events of interest to attend? On my network I also offer eBlast services, to send out promotional updates to the community. For example, here is a promotional post I shared for Oprah’s annual Oh You! Event.

Would you like to learn more? Read this:
How to Host Webinars for Profit or Promotion?
Socials and Sales Issue of SistaSense Magazine

Sign up for my next live session:
She Rocks the Web | SistaSense Power Circle | Online Tutorial Series

Video and Social Media Marketing Tips for Shy Entrepreneurs

shy-entrerpeneurs

I’ve always considered myself to be more of a typer than a talker, so I totally understand my fellow entrepreneurs who feel just like these two ladies who graciously shared their stories with me:

“I am reading your ebook. I have a quick question. I notice that some people have videos on their website. I don’t like doing videos. Are there any media alternatives?” –D.

“I have not shown my face for my business. My business is moving slowly, but it seems like its missing something. I want to make an intro video, but I’m kind of shy and I’m scared it might do harm to my business. I started wearing wigs because at age 25 my hair started to fall out and I always had thick hair. So wigs became my thing and I always got complements on who did your hair. So I wanted to get in the business to help other women feel confident and to show them how to style their wigs… If you could give me some advice or steer me in the right direction I would appreciate it.” -K

Have you ever read my post about “Successful Business Lessons I Learned from Lisa Price”, creator of Carol’s Daughter? As I mentioned in that article, building a business is a process and we all have to start from somewhere.

You do not need to be a media power house from the start, watch my 1st in front of the camera video below. I was nervous, my voice was very soft it was less than 60 seconds and it took me about a year to get the courage to finally do that!

Baby Steps into Video and Social Media for Shy Entrepreneurs

1. If audio or video really isn’t your thing, consider the alternative solution of becoming a Key Influencer; someone who shares insightful within their niche. Find videos by other people within your topic of interest that reflect how you want to help others and start sharing those videos on you blog. Some people find it hard to find what they are looking for, so you can become a Key Influencer by being the middle woman and creating connections for them.

Eventually you want to let your voice be heard through some form of media, but you can start off by letting your opinions be heard through the media you believe matters most.

2. They say you have to crawl before you walk. Online I took that to mean it’s okay to do audio before you get into video. If you are nervous about getting in front of the camera, start by sharing your views with your voice. Review my how-tos on creating your own podcast and adding audio to your blog, if you need extra help in that department.

3. The next thing you can do is transition into video by combining photos with your audio and turning that into a video. There are so many great web tools you can use like Windows Movie Maker or animoto.com. It’s OK if you don’t want to get directly in front of the camera, we all have to start from somewhere.

Being social and interacting with people online isn’t just about media. I was shy I didn’t want to do cameras, but as I transitioned from blogging more online and talking more I got comfortable with just putting my thoughts out there and then eventually I was ready to put myself out there via video too.

Consistently sharing who you are and what you do is important, so here are 3 things that know will definitely help you work on your visibility online and ease your way into video marketing.

  1. Listen to my increase your visibility and sales course (first audio replay below). I talk about different things that you can do to share your story online and start to build relationships with potential customers.
  2. Video Marketing Made Simple, watch this video in which I walk you through the process of how I got started. And simple things you can do to begin creating videos online.
  3. Getting Customers Back For More, in this audio replay post I talk about how  promoting online isn’t just about new people. Using thee techniques I mention in the audio, you can begin to build a stronger client base for return sales and even referrals.

Play Audio Below
Increase Your Visibility and Sales: Part 1 of 4 Part Teleclass Series

As a SistaSense Circle Member you get a complimentary download of this audio series, plus members get a new digital download each month!

Can’t see the rest of this post? Click here to log in or click here to join the SistaSense Online Circle. For just $7 you’ll get access to this how-to article and a whole lot more!

How She Does It?
As I share these recommendations with you, I wanted to spot light one NC Women Entrepreneur in my circle who I’ve watched build her business online and recently work her way up to video marketing. I remember when she didn’t want to be in front of the camera, so watching this video really solidifies to me that we all have to work with the marketing that works for us. and as you try new things your comfort level will change.

Promotional Video for Blue Soda Cake Bakery

PLUS MAJOR MARKETING TIP FOR SHY ENTREPRENEURS

These things may take a little time to build up momentum, but you have to do them to create a following for yourself and before you know it people around you will be motivated to share your views and your business too!

Blog Monetization Essentials: Web Tools I Use to Help Monetize My Blogs

Each day for the next 31 days I will share one innovative way you can monetize your blog. This challenge is available to my online Power Circle members. You just need to sign up for access, its only $7 for the whole thing!

To join SistaSense Online go to – http://www.sistasense.com/join/ and be sure to subscribe to SistaSense to get an update for each days challenge sent directly to your email inbox.

As you go through my Monetize Your Blog Challenge, you will find there are different web tools that I mention often. Here is a short list of some services that I use and recommend you have if you want to make the most of this challenge:

1. Sign up for Google Adsense
I include Adsense Banners on all my websites because they’ve been generating extra passive income for me for years. I recommend starting with this simple revenue goal – $10 in clicks/per day will generate approx. $300 per month. As you build your blog’s visibility you can work your way up to $30 per day, then $60 and so on.

2. Sign up for eJunkie
I use this service to sell most of my digital content – audios, ebooks, courses and event replays. I’ve used eJunkie for over 5 years now. You can sign up for about $5 per month, you get a free eStore, you can track downloads, easily email customers, create discount codes and set up affiliate links.

3. Sign up for Paypal
From my eJunkie sales to my affiliate commissions, 100% of all the money I make goes through Paypal. It’s free to sign up. Paypal is a secure and trusted resource. Paypal gives me tax forms, so I can take care of my taxes each year. I can handle all customer concerns or refunds easily via Paypal. Their app makes mobile banking and business monitoring possible. And the Paypal Debit Card allows me to easily make business purchases offline.

4. Sign up for iContact
A big part of blogging and/or selling digital content via your blog requires you to stay connected to your readers via email. I use iContact to send out welcome letters, to set up auto responders and create my eZine Newsletters.

5. Sign up for EventBrite
I used to use eJunkie to sell tickets to my online teleconferences and webinars, but now that I also do live events I find eventbrite is better suited to creating an event page, integrating your event with social sites like Facebook, creating an affiliate program for your event and tracking sales.

With these web tools you’ll be able to make the most of the various techniques that I share in my blog monetization series.

Adding Image Sliders and Rotators to Your Website

Here are some of the best image sliders / photo rotation scripts I’ve come across while creating custom rotators for a range of different for web clients like those who own ning networks, online shops and html designed websites or landing pages.

These designs are great for a range of projects from corporate and small business to entrepreneurs and service professionals.

I will try and regularly update this page as I find other great themes to share.

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Sexy Slider

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BANNER ROTATOR with Auto Delay Time

I also created my own Banner Rotator script great for easily rotating ad banners or your own personally graphics in your website sidebar, header or footer.

Click here to download.

Self-Publishing Your Own Magazine

In between working on a new web project, I spent most of today going through tons of emails. Two of them happened to be about the SistaSense Magazine, which gave me the idea to write this post about my self-publishing a magazine – journey thus far aka the “Day I decided to turn my Blog into a Magazine!”

Starting up your own magazine on a large scale can be a lot of work and a lot of money, but of course SistaSense always finds a smart way to start on new business venture on a budget. About two years back I discovered MagCloud.com, a great print on demand service that allows you to produce your own original magazine. The big pro about MagCloud is that you pay for what you need, so there are no larger up front printing costs and you can easily sell your magazine via your own magcloud store. Your magazine price is the total of printing costs + your desired profit. The only downside is that print on demand magazines tend to cost more, because bulk printing is cheaper. Fortunately, my experience selling SistaSense Magazine, has taught me that people are willing to pay more for a special interest magazine they enjoy.

SistaSense Magazine is actually a print version of my blog. With years of great content, I thought it would be fun to finally see my digital work in print and it’s also a creative way to monetize the content on my blog (as Pam and I talked about in the video here).

If you are interested in self-publishing your own magazine, definitely look into a MagCloud. I am a web/graphics designer so I write, design and publish everything in the magazine on my own. You will need to think about the following questions:

  • Will you be working on your own or with a team of journalists?
    I pull from my best blog posts.
  • What images will you use and where will you find them?
    I get most of my photos from istockphoto and bigstockphoto.
  • What tools will you use to produce your magazine?
    I use MS Publisher.
  • How big do you want your magazine to be?
    I generally do issues that are 28 pages long. More pages take more time to produce and more money to print.
  • How often will you produce your issues?
    I started out with the goal of doing 6 issues (one monthly). I have so much on my plate after the first 6 issues I decided to low down, and do issues bi-annually and special quarterly issues when time permits.

Beyond making the extra income, I love the fact that having my blog in print format gives me the ability to have these great SistaSense Branded products that I use as gifts at my live events and/or sellable products and conferences and expos. Have you ever considered turning your blog into a magazine, even if it’s only one issue, it would be great promotional content for you! And if you would like me to help custom design your special Blog to Magazine Issue, contact me for details and I’ll give you a price quote.

If you are currently self-publishing your own magazine, be sure to post on the BBWO Network discussion post: Her Magazine: Publications by Women Entrepreneurs. And be sure to browse my complete list of sistasense tutorials for more blogging for profit tips and links to the web tools and services I use to produce my custom branded products and promotional items online.

SistaSense Copyright © 2014. LaShanda Henry. All Rights Reserved. Site Customized by PPW.