Archive for the ‘LaShanda Answers’ Category

  • What Step are you at? Making Strides in Your Online Business

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    Entrepreneurs need to have a healthy dose of self-reflection every now and again. Last week I had you take my Rock the Web Self Assessment Test to discover if you were doing the 7 Crucial Activities required to build a successful online business. This week I want you to do the following:

    • Make a List of the Top 5 things you want to accomplish
    • Look at the above image
    • Answer the question: “Which step have you reached today?”

    Sometimes we think ourselves out of opportunities and say we “won’t do something” that we might be able really good at. Sometimes we say we can’t do something, when all we really need is the right information to get us started. And sometimes we fill ourselves with enough “I think I can” motivation to slowly, but surely get the job done!

    Following the SistaSense Road to Success be proactive about finding the right people to give kind of information and encouragement that you need to move foward. Wherever you are in your online business goals, take this time to acknowledge where you are, so you can move one step closer to where you want to be.

  • How do I make a decent $50,000 plus living online?

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    We all have to start at the beginning. As I write these words I can remember where I started, spending everyday (practically all day) online trying to find a solid answer to one question, “How do I make a decent $50,000 plus living online?” I tried selling products on eBay and reselling products on Amazon. I tried taking surveys and signing up to affiliate websites like LinkShare and Commission Junction. I even tried looking for ‘work from home on your computer’ opportunities. Eventually I decided to do the same thing I did when I was a kid, take a few of my hand-made creations to the public and start selling.

    In my experience, making a “real” and “decent” income online begins with steering clear of all the hype and focusing on creating an offer people (including you) can’t refuse. The first mistake many make is attempting to sell something they have no clue about and honestly wouldn’t buy themselves. If your sole reason for selling something is that somebody told you it was an “easy sell” I recommend you focus on finding a real offer: a product, service, or combination of the two that is of interest to you and of value to a specific audience. You can sell just about anything online so long as there is somebody who wants to buy it. That being said, the first thing you need to do is figure out what your offer is.

    I’ve told my start up story many times over. My first online income streams were service based: web design projects, graphic gigs, and consultation opportunities. Money was made, but of course every freelance entrepreneur knows there is a big difference between making some money from a side hustle and making steady income from a lucrative business. While it takes some time, you have to learn how to stop thinking like a worker and train yourself to act like the boss.

    Most 9-to-5 employees work paycheck to paycheck and most newbie entrepreneurs work gig-to-gig. With a worker mentality, newbie entrepreneurs sometimes take whatever they can get in the interest of making a sale. As soon as I realized generating a couple hundred dollars from a few sales per month was not enough, I had my first mind shift. Instead of thinking about how much you want to make per sale, focus on how much you want to make per month (ideally per year).

    Setting bigger financial goals is an integral part of generating more money. With that one change I was able to better assess the kinds of products I should push, the prices I needed to charge and the people that I needed to focus on. Just about anybody can turn tens into thousands with a clearer understanding of how much money they want to make and what they plan on offering to the public to reach that financial goal.

    Defining your offer and setting your monthly financial goal is a good place to start. If you eager to generate a decent living from your current online business I would like to learn more about what you do and share my income building solutions with you at She Rocks the Web, my 3 day weekend workshop for women entrepreneurs.

  • Why is blogging not bringing in more business?

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    Let’s be honest, the only people who really love to blog are bloggers. Most entrepreneurs who blog only do it because somebody told them it was good for business. But what do you do when your blogging isn’t bringing in business? How do you figure out what’s wrong? As an entrepreneur who blogs mainly to promote my business here are a few possible answers I can give to this very question:

    You don’t have an audience. Stop me if this sounds like you: Your blog has content but there is no engagement because you lack an audience. Is it possible that your blog is completely separate from your business website and therefore non-existent to your current customers? Can people subscribe to your blog for updates? If they can subscribe, how many subscribers do you have? Are you regularly promoting your best blog content within your business and across different social media platforms? How often do people find your blog through search engines? Before your blog can drive traffic to your business, you need to ensure that you are driving traffic to your blog.

    You are not selling anything. Stop me if this sounds like you: You understand that blogging is important, but you don’t want to come off as an aggressive salesman, so you focus on sharing a few posts about everything but your products and services. Everybody says content is king, so you write about a few interesting topics in your industry, maybe share a few anecdotes about your business, but you steer clear of selling anything fearing somebody is going to scream out, “Imposter! You are not a blogger; you just want me to buy your stuff!” That fear coupled with a desire to post content just for the sake of posting content usually results in the kind of inactive blog that no one reads or buys from because it lacks the authenticity and authority your audience is looking for. You need to work on creating a blog that resonates with your audience and shows that best that your business has to offer. Believe it or not you can have an engaging blog that drives traffic to your business if you are willing to learn how to create one.

    You need more balance. As mentioned above, while some entrepreneurs completely avoid selling on their blogs others turn them into 24/7 pitch fests, which tends to create a different, but still undesirable result. Interesting, engaging, informative, shareable and purposeful; your blog needs to have all of the above if you want to use it as an effective brand building / marketing tool.

    If your blog is lacking an audience, offers, and/or balance I would like to share my blogging for business solutions with you at She Rocks the Web, my 3 day weekend workshop for women entrepreneurs.

  • How to Startup and Stay in Business (video)

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    This week I wanted to kick off my upcoming SistaSense Power Circle with an information packed webinar. This video replay is all about the things that no body told me as far as starting up an online business and staying in business for the past 5+ years.

    Enjoy. I hope to see you at the power circle. Last minute registrants can join us using the code 54NOW there are a few seats left AND all registrants get access to the replays.

    The SistaSense Power Circle Webinar Series / TeleSummit for Web Women Entrepreneurs power.sistasense.com/

  • 2012 Marketing Trends, Secret to Working at Home, Kindle Fire

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    Before heading to the grandparents from Christmas I decided to do the video above so that I could share three things with you:

    #1: My Secret to Working at Home
    My income comes from three primary revenue streams. As a service professional I generate anywhere between $45 and $5000 per web / graphics design project and/or web consultation package I offer to internet entrepreneurs who either want me to develop their website or teach them about online marketing. Overtime I expanded my service business by self publishing startup ebooks and ecourses. Last but not least, I keep my income steady with the help of affiliate programs and adsense revenue which brings in thousands of extra dollars for me each year.

    If you want to work at home consider becoming a service professional and/or getting into the digital information & sales game.

    #2: 2012 Marketing Trends
    Kindles, iPads, Facebook, Youtube … we live in a mobile world and that means you have to get with the times. If you are still struggling to figure out youtube marketing, twitter marketing, ebook sales, and everything in between your online business won’t survive in 2012. This past year my businesses have grown in customer size and online visibility mainly through my (300+ free employees aka my youtube videos that sell for me 24/7) and marketing via the blog and facebook. Download my close out bundle including my 2011 Money and Marketing guide with 40+ audios on selling information online, creating ebooks, marketing videos, affiliate sales and more.

    #3 Kindle Fire for $50
    As a mom / entrepreneur I am often torn between those things I need for my house and family vs those things that I need for myself and my business. I really wanted the Kindle Fire for Christmas, so I decided to take a page out of my own book … In the Socials and Sales issue of SistaSense In print magazine I have an article about how to find “Hidden Cash in Your Closet.” Sometimes we buy things we never get a chance to use, so I went in my closet and looked for items purchased in the last 90 days that I never used, were unopened and had receipts …. in a few hours and after a few returns I had $150! I added just $50 to it and was able to get my Kindle for Christmas. We have to be smart about our finances and stretch the money that we have, but we also need to treat ourselves AND our businesses.

    You can read the complete article in this issue and also get my closeout guide with 40+ mp3 audios including my best marketing / money maker strategies for this year. And for those of you still in business mode even during the holidays here is an extra $10 off using the code XMAS11.

    Happy Holidays Web Family! And remember to grab that extra gift I have on the closeout page and share your 2012 predictions, resolutions, and gift wishlist with me via the comment box below.

    Related Audio Replay: Speaking of Treating yourself and your business also listen to the Get Your Business Back On Track audio replay.

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