As part of my Blogging for Beginners video series today I will share the BEST free web tool that I’ve been using for years to easily allow my readers to subscribe to my blog and read new posts directly from their email inbox.
As part of my Blogging for Beginners video series today I will share some of the creative ways I have used my blog, over the years, to build my brand presence online.
As part of my Blogging for Beginners video series today I will show you how easy it is to add categories to your wordpress blog.
Adding categories is a great way to organize all your articles, so they are easy to find by you and your readers.
If you are a service professional like me I’m sure at some point you personally have experienced a moment when your passion becomes a pain. Maybe you are going through that kind of a moment right now because of slow sales, frustrating customers or people who don’t simply want to pay you what you are worth?
I am always focused on addressing those issues that I feel really hit home for the entrepreneurs and business moms in my circle, so at the 2013 Power Circle Conference I decided to speak on the topic: How to Fall Back in Love With Your Business, Rediscover Your Passion and Tap into Your Hidden Profit Potential. Enjoy the video replay of this session below.
For the next 60 minutes I’ll show you how to get excited about your business again rather than lose faith and/or decide close your doors. Nobody really wants to give up their passion or have to start all over again, so I’ve designed this presentation to show you how you can improve your sales, your customer relations and come up with new ideas that will interest you and the people who fall within your target audience.
RELATED READS AND RESOURCES
This is one of 5 Power Circle Videos that you can watch online. Click here to find how you can watch all of these sessions now, over 5 hours of great information and then get all 10 sessions from the conference in the mail.
The video above is of Richelle Shaw at the SistaSense Power Circle Conference (replays here), encouraging one of our entrepreneurial-minded attendees to stop playing, step into her greatness and start implementing.
This particular young women was struggling because she had about 3 business ventures and wasn’t clear how to promote them all without confusing people and/or taking on the burden of building 3 different businesses at the same time. She essentially was looking for ways to either find a focus or merge some of the brands into something that was easier to sell.
Too often we get caught up in titles, telling everybody about all the great businesses we have when none (or barely one of them) is actually a functioning business vs an idea that has not been launched. You want to avoid getting stuck in the idea of it all or frustrated because you can’t figure out how to actually get started.
Today let me ask you one simple question. Have you ever said any of the following phrases?
- I know I need to focus, but I can’t do just one thing.
- I have like 5 different businesses, I can’t pick one.
- People know me for different things.
- How do I promote all that I do without confusing people?
- How do I pick a focus with out neglecting everything else that I love to and/or want to do?
Women entrepreneurs who are starting up say this to me all the time. At the conference and just recently during one of my one-on-one consultations calls this week, better known as my SistaSense Clarity Sessions (you can schedule one here).
Regardless of whether you or not you have several great business ideas in the works, here are TWO THINGS YOU MUST KNOW to be true:
- Confused Buyers Don’t Buy
- Confused Sellers Don’t Know what to Sell
If you are confused, imagine how your customers are feeling. More importantly, if you are confused and haven’t even started selling yet, how long do you plan on toting all of these wonderful sounding titles without actually getting one profitable business off the ground?
In my serious Django Voice, today I want you to clearly understand that businesses with titles and cards, but no profit are not real businesses. They are the great ideas you fill your notebooks with and at worst they are expensive hobbies you sink money into, but they aren’t real businesses until you start doing the work to make them real.
As Richelle said in the video, the first step is to stop playing and start implementing, but there is a little more to it than that. I believe you also have to…
- Get crystal clear on the one thing within all your GREAT IDEAS that you should push first
- Get clear on how you can umbrella other ideas under that one thing
- Mirror Effective Business Development, Management and Marketing Systems from experienced professionals until you can figure out how to start creating your own systems
With that thought in mind, let me share three things that can help you get focused and excited about working systems that can actually work for you.
- Watch My 60 Minute Video Now – Plan To Profit Clarity Session
- Schedule a SistaSense Clarity Session
Let’s go over your ideas, what you’ve done thus far, and what you are really trying to accomplish
- Pre-Order the Power Circle Video Replays
You can learn the money and marketing systems that work for myself and the women in my circle like Richelle Shaw, Dawn Fitch, Pam Perry, Carol Sankar and several others.
I like to think of my YouTube Videos as FREE Virtual Assistants because they work for me by promoting my business 24/7. One of my favorite workshops this year (replay video below) was this one on YouTube Marketing.
If you are trying to improve your marketing online, it’s definitely worth your time to improve your visibility on youtube. Television is quickly becoming out dated media. Did you know that every second one hour of video is uploaded to Youtube? I can’t tell you how many times people have found me via video and then purchased on of my guides or attended one of my online workshops, but I can tell you:
- How I stopped being afraid of video and found the courage to get in front of the camera
- The Free and Low Cost Tools I use to Create Live Videos and Slide Shows
- The Simple Tips I use to Get Started with adding video to YouTube and Video Marketing in general
Essentially, today my goal is to:
- Get you comfortable with using video
- Share my favorite video tools
- Explore simple video marketing strategies that anyone can do!
While most entrepreneurs and small business owners know they need to have a blog and use it as an online marketing tool, the why and the how of this equation still remains a mystery. My goal is to help you better understand why blogs are vital marketing tools and how they can help you attract both customers and media attention.
In the how-to video below I will cover the following points:
- How to create a “Good for Your Business” blog
- How to attract Customers and PR Opportunities
- How to generate sales via your blog
Before we get to the video, let me share a few things you need to know about blogging in general vs blogging for business. While bloggers in general are focused on sharing information with the goal of becoming a recognized ‘thought leader’ business blogs share information with the intent of attracting attention and generating sales.
As a business blogger you are NOT required to pump out 15 posts ‘per day’ let alone per week. If you can blog often great, but just know that if you can only consistently post a few times per month that is fine too. I always tell people:
“I am not really a blogger. I am an entrepreneur who just happens to like blogging to attract business.”
As a business owner, your primary task is to take care of your business, so you never want to feel like blogging is a time-consuming activity that takes you away from other things you need to do. Know that you can keep it simple and if your nervous, trust me, it get’s easier with practice! Now let’s get into the video below…
RELATED READS AND RESOURCES
- Create Content to Monetize Your Blog
- Starting a Blog The Basics (audio download)
- Sistas Who Blog (7 Part Video Series) – for Gold Level Members
- How to Create Your Own Money Making Websites
- Writing Great Content for Your Blog on a Busy Schedule
Visit my blog tutorials page for even more how to articles, videos and audio sessions. Happy Blogging! -lh
As Iyanla Vanzant says in the video above “Let go and move on or hold on and stay stuck. It does not have to be that hard” #foodforthought
My motto has always been JUST DO IT … but I truly understand how this simple phrase can be so HARD for some people especially when you feel like there are things … uncontrollable forces that keep preventing you from getting to where you want to be.
To be honest with you, my life isn’t easy even though there are people who view me from the outside and foolishly believe that it is. And then there are people who think my life is perfect only because I never seem to really talk about my problems, but ever body has problems (even the people who seem to be where you think you want to be). Honestly there are very few who support in a way that can really affect change BUT lack of support has never stopped me. As a matter of fact, obstacles just keep me innovative, creative and ever moving forward.
You see the difference between me and those people is that I understand we all have a choice. While we can’t choose the hand that life deals us, we can choose how we deal with the hand we are given.
So what are you going to do with your hand? Take a minute to soak in the video above and then ask yourself one simple question “What is really holding you back?”
MORE MONEY MARKETING AND MOTIVATION ON THE WAY
$47 Holiday CloseOut + A BIG Thank You
Turning Tens Into Thousands – Six Questions to Ask Yourself
What will you be doing four years from now
Valorie Burton Shares How to Bounce Back, Discover Your Strengths, and Tap into Social Media
People say that online Content is King, but I also believe that clarity is key. With every great business idea comes a long list of questions that need to be answered. Of course when you aren’t clear about what you are trying to accomplish, creating content or marketing your business correctly becomes almost impossible. So…
Today let’s get clear on your web business goals, plus the right profit and pricing choices for you. Below you can watch my Plan to Profit video from the Rock the Web – Webinar Series
Before we get to the video here are a few Basic Web Business Truisms for you to keep in mind:
Confused buyers DO NOT buy and Confused sellers DO NOT sell well
Your existing customers are the only people who get you and understand the way you do business. Everybody else is new, so they need you to keep things simple and clear if you want to get them interested in your offers. Point being, if you are confused about:
- What you are selling
- How to effectively sell your products / services
- The right places to find and sell to potential customers
More than likely any potential customer that you reach out to will be equally confused and not want to buy.
Today we are going to put our heads together (via the video session below), so you can get clear on:
- What you are trying to sell
- How much profit you would need and/or would like to make
- The right kind of profit projects for your business
- Plus my personal pricing and productivity recommendations
Define Your Business: Plan to Profit Clarity Session
RELATED VIDEOS AND MORE
Setting Money Markers
The SistaSense System to Creating a Simple Business Plan
Digital Download Available to Gold Circle Members
Increase Your Visibility and Sales – 4 Part Audio Series
As always I have a great time when I get to host Google+ Hangouts with my Power Circle Experts. This past Sunday Yalanda Lattimore and Carol Sankar joined me for a great discussion, “Stop IT! Small Business Killers and How to Avoid Them.”
Combining our years of online business building experience we discussed issues that kill small businesses particularly among women entrepreneurs. These power circle video chats are inspired by the upcoming SistaSense 2013 Conference.
Early bird has ended, but you can get $50 off registration with the code SSPC50. Also remember that your Hotel reservations need to be made before 12/28/12 to qualify for our room rate at the Aloft Hotel. See you inside the circle. -lh