While most entrepreneurs and small business owners know they need to have a blog and use it as an online marketing tool, the why and the how of this equation still remains a mystery. My goal is to help you better understand why blogs are vital marketing tools and how they can help you attract both customers and media attention.
In the how-to video below I will cover the following points:
- How to create a “Good for Your Business” blog
- How to attract Customers and PR Opportunities
- How to generate sales via your blog
Before we get to the video, let me share a few things you need to know about blogging in general vs blogging for business. While bloggers in general are focused on sharing information with the goal of becoming a recognized ‘thought leader’ business blogs share information with the intent of attracting attention and generating sales.
As a business blogger you are NOT required to pump out 15 posts ‘per day’ let alone per week. If you can blog often great, but just know that if you can only consistently post a few times per month that is fine too. I always tell people:
“I am not really a blogger. I am an entrepreneur who just happens to like blogging to attract business.”
As a business owner, your primary task is to take care of your business, so you never want to feel like blogging is a time-consuming activity that takes you away from other things you need to do. Know that you can keep it simple and if your nervous, trust me, it get’s easier with practice! Now let’s get into the video below…
RELATED READS AND RESOURCES
- Create Content to Monetize Your Blog
- Starting a Blog The Basics (audio download)
- Sistas Who Blog (7 Part Video Series) – for Gold Level Members
- How to Create Your Own Money Making Websites
- Writing Great Content for Your Blog on a Busy Schedule
Visit my blog tutorials page for even more how to articles, videos and audio sessions. Happy Blogging! -lh
As Iyanla Vanzant says in the video above “Let go and move on or hold on and stay stuck. It does not have to be that hard” #foodforthought
My motto has always been JUST DO IT … but I truly understand how this simple phrase can be so HARD for some people especially when you feel like there are things … uncontrollable forces that keep preventing you from getting to where you want to be.
To be honest with you, my life isn’t easy even though there are people who view me from the outside and foolishly believe that it is. And then there are people who think my life is perfect only because I never seem to really talk about my problems, but ever body has problems (even the people who seem to be where you think you want to be). Honestly there are very few who support in a way that can really affect change BUT lack of support has never stopped me. As a matter of fact, obstacles just keep me innovative, creative and ever moving forward.
You see the difference between me and those people is that I understand we all have a choice. While we can’t choose the hand that life deals us, we can choose how we deal with the hand we are given.
So what are you going to do with your hand? Take a minute to soak in the video above and then ask yourself one simple question “What is really holding you back?”
MORE MONEY MARKETING AND MOTIVATION ON THE WAY
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People say that online Content is King, but I also believe that clarity is key. With every great business idea comes a long list of questions that need to be answered. Of course when you aren’t clear about what you are trying to accomplish, creating content or marketing your business correctly becomes almost impossible. So…
Today let’s get clear on your web business goals, plus the right profit and pricing choices for you. Below you can watch my Plan to Profit video from the Rock the Web – Webinar Series
Before we get to the video here are a few Basic Web Business Truisms for you to keep in mind:
Confused buyers DO NOT buy and Confused sellers DO NOT sell well
Your existing customers are the only people who get you and understand the way you do business. Everybody else is new, so they need you to keep things simple and clear if you want to get them interested in your offers. Point being, if you are confused about:
- What you are selling
- How to effectively sell your products / services
- The right places to find and sell to potential customers
More than likely any potential customer that you reach out to will be equally confused and not want to buy.
Today we are going to put our heads together (via the video session below), so you can get clear on:
- What you are trying to sell
- How much profit you would need and/or would like to make
- The right kind of profit projects for your business
- Plus my personal pricing and productivity recommendations
Define Your Business: Plan to Profit Clarity Session
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Setting Money Markers
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