Author - LaShanda

1
Grow Your Following: Email List Building Tips for Entrepreneurs
2
Sales Rule #3 for Woman Entrepreneurs: Content is King, but Consistency is Queen
3
Website Design Inspiration for Coaches, Mentors, and Service Professionals
4
Startup Success: Steve Harvey Asks Who’s On Your Wagon?
5
SistaSense Success Kits and Jumpstart Your Business Bundles
6
100+ Act Now. Get Clear. Fight the Fear. Productivity and Success Quotes for Women Entrepreneurs
7
Get Unstuck: How to Move Forward When You Are Waiting On Other People
8
Sales Rule #2 for Woman Entrepreneurs: Confused Buyers Don’t Buy
9
Women Entrepreneurs: How to Handle Your Fails and Move Forward
10
Website Help. WordPress Help.
11
44 Build Your Website + eCommerce Store Web Tools
12
3 Sales Lessons to Learn: Happy Black Woman Blogging School

Grow Your Following: Email List Building Tips for Entrepreneurs

sistasense-growfollowing-li

 

As an online entrepreneur one of the most important marketing tasks you will complete is building a strong email list. Today I want to take you inside my Grow Your Following 7 Day Challenge and share a clip of Day #1,in which I shared some of the strategies I used to build my list of blog subscribers, customers and fans online.

Listen to Audio Here

Click the button below to listen to the complete audio for day #1 and access the full challenge.


Sales Rule #3 for Woman Entrepreneurs: Content is King, but Consistency is Queen

SistaSense Sales Rules for Women In Business (1)

The words ‘sales’ and ‘selling’ are two of the nastiest words for most of the women entrepreneurs that I know. Those who struggle with saying these words all too often struggle with generating sales as well. They tell me these words make them feel ‘dirty’ and sometimes even ‘sleezy’. They tell me they don’t want to come off as ‘pushy’ or ‘money hungry’. They try to convince me, or rather themselves that they are happy just focusing on ‘putting stuff out there’ in the hopes that eventually the money will follow, but it almost never does. If you are like them, let’s take a minute to talk about what’s really hurting your sales, why more people aren’t buying your stuff and how you can fix this major problem that many women entrepreneurs face.

For my fellow online entrepreneurs who want to make sales, but hate selling I have a rule for you today that I want you to take note of and take to heart.

Sales Rule #3: Content is King, but Consistency is Queen

Just about every online entrepreneur knows that content is king, but few truly understand why consistency is queen. After writing the initial content for their website, a handful of introductory blog posts and producing that token ‘free report’ opt-in offer, the average webpreneur seldom generates as much content as he or she should even though they know quality content helps to build visibility and credibility online. Most will tell you they hate to write, don’t do social media, can’t find the time to post or lack the funds to pay someone else to do it for them. Whatever their (or possibly your) excuse may be, lack of consistent content is a major contributing factor to their (and possibly your) lack of sales.

The proof behind the statement “Content is King, but Consistency is Queen” can be found in one of my favorite old-school marketing adages. It’s all about the Rule of Seven, which says the average consumer needs to see or hear your marketing message at least seven times before they take action and buy from you. Unless your have mastered the art of closing deals on the first try or can prove that you are backed by someone most of your prospects know, like and trust, most people are not going to buy from you on the first or even the second encounter. This is especially worth noting, for those entrepreneurs who stop marketing after the first or second try. Think about how much information you are exposed to on a daily basis. How many things do you glance at each hour and never think to give a second thought except for those things that you repeatedly see on a consistent basis. Hold that thought while you consider the fact that your potential customers are being bombarded by as much information as you are, which means you have to consistently capture their attention over time. Consistent content distribution is the key to building relationships and making the kind of real connections that motivate people to try and/or buy your offers.

If you are not consistently creating content to capture the attention of new people while keeping your previous customers in the loop, you are going to forever business to those competitors who understand the value of consistency. While I strongly believe that conversion marketing matters most, there is merit to Seth Godin’s statement, “Content marketing is the only marketing left.” Nine out of ten serious online entrepreneurs are using some form of content marketing to attract clients, which means you’ve got to have a solid system to bringing people in if you want to eventually convince them to pay out.

Like the Evil Queen we all love to hate, consistent content creation is one of those areas that cause most entrepreneurs a great deal of pain. If you don’t have the capital, time or the self discipline to develop a weekly content creation schedule, I highly recommend trying a little technique that I like to call ‘Bulk tasking’. Over the course of three hours or sometimes three days I challenge myself to produce as much audio, visual and written content as I can; focusing on the topics my ideal clients are interested in and the offers that I desire to sell. Once produced I then auto-schedule out the new content via my blog, email and social media. This activity helps to simulate consistency. Content is king, consistency is queen and automation is the glue I use to hold it all together.


Think about your favorite companies and small business owners, how often are you getting information from them? Chances are they communicate with you on a weekly if not daily basis, right? You should be communicating with your audience at similar frequencies. If you really want to stay on people’s radar and create the kind engagement and responsiveness that translate into sales, this is what it takes. Building a tribe of loyal fans and followers via content marketing is one of the most effective ways to generate a steady influx of sales.

Do you want to supercharge your blog and business skills – click here to learn more about my 100 Days of Blog Posts Challenge – and I will show you how to bulk task / schedule months worth of blog content to help you consistently attract traffic and potential sales to your website.

We can also really dig into the topic of sales, here are a few SistaSense Resources that may be of interest to you:



Website Design Inspiration for Coaches, Mentors, and Service Professionals

gailkallen

As a web designer, my job is never boring! Every week I have a different new project to work on. As I look back on some of my favorite projects, this website for coach Gail K Allen, is one of my favorites.

For this project I redesigned her website to create a brighter look and feel. One of Gail’s top objectives was to showcase her products, services and optin offer at the top of the home page, which I was able to achieve with this design. I also worked on integrating an eCommerce store with custom graphic images that show case her products, work book and private consultation services.

If you are a coach, mentor, or service professional and need help building a new site / redesigning your website click here to contact me or click here for details on how you can work with me.


Startup Success: Steve Harvey Asks Who’s On Your Wagon?

Today Steve Harvey is asking you a simple, powerful question, “Who’s On Your Wagon.” In his book, Act Like a Success, Think Like a Success, Steve shares a lesson he learned from the late Butch Lewis. “When you are a person who is success-minded, you have a wagon that you are pulling uphill,” he says. “You are totally responsible for your wagon. You are the only one on rope.”

 

Steve explains what kind of people to keep around to help with your wagon—and whom you should cut loose.

Somebody needs to hear this right now. Somebody needs to watch this right. Take a minute and share this with them.

Review other StartUp Success Books Women Entrepreneurs Should Read.

SistaSense Success Kits and Jumpstart Your Business Bundles

jybkit16-02

Would you like to get your hands on some of my favorite mobile goodies and gadgets? The latest SistaSense Success and Jumpstart Your Business Kits are now online including my favorite Business Bling Drive, Tripods, Chargers, To Do List Productivity Notepads and more.

Plus tomorrow is the LAST DAY to grab my 27 Courses for 97 dollars inside the Monetize Your Blog ‘Get Everything Bundle’.

  • jybkit16-03
  • jybkit16-08
  • jybkit16-04
  • jybkit16-07
  • jybkit16-09
  • jybkit16-02
  • jybkit16-05

Best of all, if you really like my SistaSense Success Kits and would like to create your own custom brand products, print on demand magazine, self-published books, digital online courses and products I show you how inside the trainings included with my MYB Bundles or you can schedule a clarity call to explore great ways you can monetize your blog, brand and message online!

100+ Act Now. Get Clear. Fight the Fear. Productivity and Success Quotes for Women Entrepreneurs

Success Quotes, Fear Quotes, Failure Quotes, Productivity Quotes, Anger Quotes, Perfection Quotes for Women Entrepreneurs and Today's Woman Entrepreneur

The things we know to be true and the things we want to be true don’t always match up. For instance, we all know that Rome wasn’t built in a day and yet every entrepreneur dreams of being an overnight success. Go figure!

In this digital age of instant gratification and information overload, it is so easy to get bogged down by other people’s success stories or your own personal feelings of confusion, delusion, self-doubt, procrastination, and fear. For these reasons and so many more, today I want to encourage you to do those things you were created to do; the things you are destined to do.

Below you will find my handpicked list of 100+ Act Now, Get Clear, Fight Your Fears, Productivity quotes for the woman who is determined to be among the successful women entrepreneurs of the world.

Today we are going to clear up your fuzzy, confused feelings. Today we are going to get you one step closer towards success. Today we are going to get you prepped and ready to act now.

Quotes to Help You Get Real About What It Takes to Be a Successful Entrepreneur
Quotes to Help You Complete Tasks and Finish the Projects You Start
Quotes to Help You Get Unstuck
Quotes to Help You Jumpstart Your Day
Quotes to Help You Overcome Anger, Negative Thoughts and Self-Doubt
Quotes to Help You Tackle Your Desire for Perfection
Quotes to Help You Acknowledge Your Fears and Fight them
Quotes to Help You Understand and Cope with Failure

You may also like the following resources and posts:

Breaking, But Not Broken
Women Entrepreneurs: Understanding What is Fair vs Fare vs Fear
28 Days of Fire and Focus Challenge – Daily Action Steps for the Entrepeneurs
Unblock Your Blessings 12 Week Challenge for Women
Get Unstuck Podcast: Empowerment for Women Entrepreneurs
Triple X Your Success Step #1: Build Your Confidence
Triple X Your Success Step #7: Build Your Courage
(video) Your Money Conversations Vs Contradictions
SistaSense Work At Home / Freelance to Full Time Lessons Learned


Get Unstuck: How to Move Forward When You Are Waiting On Other People

sistasense-getunstuck01

 

Today’s Get Unstuck question is this: “I am ready to move forward with my business vision, but I am so frustrated with “_____________” person/people because I am still waiting for them to “complete/edit/send back/approve” my “________” stuff. How can I start to put my business plan in motion when they are holding me back?”

During my clarity calls, private one-on-one sessions with clients, this is one of those frequently asked questions.

Two steps forward, one step back. I get it. You want your business to be the best it can be and to do this you often times have to outsource work or depend on the kindness of others; which means working on their time and not yours. I get it. Delays and rocky relationships with contractors and there are ways to work around it. There are things you can do to stay productive in spite of delays caused by others.

Let’s talk about a few solutions that might work for you.

Get Unstuck So Your Success Can Stick Ep04: Listen to This Audio

After listening to the audio message above, share your thoughts via the ‘voice message’ tab on the right or the comment box below.

Let me know if any of these recommendations can help or if you have other suggestions you’d like to share.

And be sure to ask SistaSense your BIG small business questions, so that I can point you in the right direction.

Browse Archive: SistaSense Get Unstuck Audio Series for Women Entrepreneurs

Sales Rule #2 for Woman Entrepreneurs: Confused Buyers Don’t Buy

SistaSense Sales Rules for Women In Business (1)

The words ‘sales’ and ‘selling’ are two of the nastiest words for most of the women entrepreneurs that I know. Those who struggle with saying these words all too often struggle with generating sales as well. They tell me these words make them feel ‘dirty’ and sometimes even ‘sleezy’. They tell me they don’t want to come off as ‘pushy’ or ‘money hungry’. They try to convince me, or rather themselves that they are happy just focusing on ‘putting stuff out there’ in the hopes that eventually the money will follow, but it almost never does. If you are like them, let’s take a minute to talk about what’s really hurting your sales, why more people aren’t buying your stuff and how you can fix this major problem that many women entrepreneurs face.

For my fellow online entrepreneurs who want to make sales, but hate selling I have a rule for you today that I want you to take note of and take to heart.

Sales Rule #2: Confused Buyers Don’t Buy
Among the many things entrepreneurs say when it comes to struggling with sales, I often hear things like, “They aren’t buying because the site isn’t working” or “they say it’s too expensive.” While these statements are true sometimes, I think it is also worth mentioning the very popular marketing truth, “Confused Buyers Don’t Buy.” For this reason you should avoid trying to create offers that appeal to every person in the hopes of widening your target audience. Think about the cereal aisle at your local supermarket. It is chock full of different items that appeal to different people; this same statement should hold true when it comes to the items that you sell.

If you try to create generic offers in the hopes of reaching everyone, you will unfortunately reach no one. If your offer has too many bells and whistles in the hopes of trying to impress them, you will more than likely over stress them. Customers abandon carts all the time for a myriad of reasons, all too often it is because they feel confused, overwhelmed and unconvinced that your offer is something they really want or need.

Following this same concept, if your business title is too long, meaning you are the ‘author, coach, mentor, hair dresser, consultant, speaker, healer of the world’, their eyes will glaze as you painstakingly try to explain who you are and what you do. Let’s be clear that 9 times out of 10 you lost them after the first title, which means it is unlikely that they will remember or truly understand what you really do when they need something that you actually offer. Start defining and describing yourself using the KISS method, keep it seriously simple and elaborate more as needed.

The one item fits all approach to sales simply doesn’t work and in most cases does more harm to your business than good. When trying to sell your offers keep your statements clear, concise and specific to one offer that meets one specific desire or need for one specific type of person. Using this method over time you’ll find you’ve created your own mega-marketplace of diversified offers that appeal to the varying needs of the people within your ideal target market. This is the most effective way to resonate with buyers; focus on selling one unique offer at a time vs trying to market one offer as the solution for every person.

Last but not least, you have to be honest with yourself. Are you currently confused about what you should sell, what you are selling or how sales really works? If you are confused, but are trying to sell regardless, I want you to keep one thing in mind. When you attempt to communicate your offers to prospects, more than likely your confusion is becoming their confusion. If you aren’t clear about what you offer and why they should value your business, you can’t expect your potential clients to be anything but confused. As an entrepreneur one of your many roles is that of the leader. And we all know that the blind should never lead the blind, so before you try to make a sale take the time to get crystal clear about what you really do and who you wish to serve. The more you understand your value and their needs, the better your conversations and conversion rates will be. In short, it’s vital that you work on scripting out your value propositions before you go out and share them with the world. Clarity and confidence work hand in hand. Together they can significantly reduce buyer confusion and as a result help to boost your overall sales.

Let’s really dig into the topic of sales, here are a few SistaSense Resources that may be of interest to you:



Women Entrepreneurs: How to Handle Your Fails and Move Forward

Sometimes we fall down because there is something down there we are supposed to find

Things were moving forward for me in a big way and then all of a sudden IT happened. Out of nowhere those things that were working perfectly, stopped working. Out of nowhere, I started to feel stuck. Out of nowhere, I became weighed down by self-doubt, envy, anxiety, frustration, and fear. I felt like I was falling and failing all at once.

Do you ever feel like this? As an entrepreneur, how do you handle feelings of failure? In the past, I’ve talked about fatigue, fear, taking breaks, and powering through to your best you to unblock your blessings. But what do you do when you feel like you’ve hit rock bottom and nothing is working in your favor. I believe the first thing to do is realize that everything happens for a reason. And sometimes we fall down because there is something down there we are supposed to find.

As an entrepreneur, I accept the fact that failure is inevitable; a natural part of the process. When I fail, I resist the temptation to compare myself to others and call myself a failure. Harsh words are like poison to your progress. Don’t say them, think them or take them to heart. It’s hard not to, but I try not to. When I fail, I get still. I take a good look at everything I am doing in my online business and then write a long list detailing everything that I am NOT doing.

The truth is there is always room for improvement. The truth is as entrepreneurs, sometimes we get too comfortable for our own good. The truth is sometimes there are things that you and I can do to make our businesses better; things that we know actually work, but we don’t do them because we get used to our current results, we get lazy, we procrastinate, we hate on the success of others or fail to see the potential for success within ourselves.

I take my long list of things that I am not currently doing in my business, roll up my sleeves and get to work. I become a start-up student again, hungry for new ideas and improved results. At my low point, a fallen down state, I actually find those things I couldn’t see before. And these are the moments in which my spirit is renewed and I start working towards the next phase in my entrepreneurial journey.

Find a quiet space. Really take a good look at what you are doing and honestly identify those things that are missing. Get real. Get uncomfortable. Get still and quiet so you can hear what your next natural step towards success should be.

Are you ready to get uncomfortable?

You Might Also Like This One:
Get Unstuck Podcast: Empowerment for Women Entrepreneurs

Website Help. WordPress Help.

website-design-services-for

Building a website for your business can be a frustrating, potentially expensive process if you don’t know what you need or where to start. If you need help with your website or WordPress, here is my quick list of web design services and DIY solutions for women entrepreneurs.

Review My 5 Page Custom WordPress Website Package
Review My Do Everything for You Digital Solutions Service
Review My Fix Your Website 5 Hour Package

DIY Website Design and WordPress Help

If you’d like to learn how to build your own website or explore some of the best web tools you should use, review the following:

How to Build Your WordPress Website in 10 Minutes
44 Build Your Website + eCommerce Tools
Websites, Packages, and People: Built It On a Budget Webinar Replay
Start Her Up Guide: 3 Steps to Building Your Web Business on A Budget

Here are a few of my favorite go to resources for:

Web Hosting | Logo Design | Premium Themes | File Storage | Rebates

Share this post with friends in need of website design help or WordPress help and feel free to post any questions you may have below.

44 Build Your Website + eCommerce Store Web Tools

sistasense-websitebuilder-t

If you are interested in building a new website, finding great premium WordPress themes or setting up your own online store, here are 44 great web tools to review.

Domain Name Registration, Web Hosting and SSL Certificates

If you are just starting your web business journey, the first thing you will need to do is sign up for hosting and register your website’s domain name. If you have a web designer like myself, or can build your website on your own I recommend self-hosting your website. I personally use and recommend Hostmonster to my clients. I have only used GoDaddy for a few of my domain registrations.

sistasense-resource-01

Blog and Website Builders

I build most websites using the WordPress.org platform because it is highly customizable and easy for clients to update pages on their own. While I personally recommend installing wordpress.org on your own self-hosted website, I want you to be aware of a few of the best website builder options currently available online.

WordPress Website Premium Theme Providers

When designing custom wordpress websites for clients, I purchase most of my premium themes from ThemeForest and Mojo Themes. They offer large marketplaces with premium themes for you to choose from.

Ecommerce Payment Gateways – Process Credit Cards

PayPal is my primary eCommerce Gateway. I highly recommend that you create or upgrade to a Paypal Business Account.

Ecommerce Platforms – Online Store and Shopping Cart Solutions

As detailed on my Setup and Sell Training CD, I personally like to build online stores using Selz.

Ecommerce WordPress Widgets and Plugins

If you’d prefer to setup your store inside your wordpress website I highly recommend WooCommerce, however you can also review the alternatives listed below.

Do you like this list? Download it for FREE!

Sign up below to grab this entire list as one awesome FREE PDF download.

You have Successfully Subscribed!

If you like this list of 44 Build Your Website + eCommerce Store Web Tools, click here to download my complete list of 200+ Essential Web Tools, Apps and Plugins for entrepreneurs.

3 Sales Lessons to Learn: Happy Black Woman Blogging School

“The Success of Your Business Depends On the Company That You Keep” -LaShanda Henry Every now and again I look back on my life and reflect on the various experiences that have helped to shape my mindset and my business. Today I want to take a minute and think about my time spent inside Rosetta[…]

Read More

SistaSense Copyright © 2016. LaShanda Henry. All Rights Reserved. Site Customized by PPW.