Author - LaShanda

7 Mistakes Women Entrepreneurs Make: #3 is Spot On!
Becoming an Expert Brand: How to Make Your Brand a Beast…or An Authority
Fall Focus: Creating Better Blog Content to Bring in More Business (audio)
List Building: Using Madmimi to Setup Sign Up Forms, Newsletters, Lists (video)
(replay) Power Panel: How to Get One Step Closer to Your Success #PowerMoves
Back to Business 2014 Webinar Conference + Master Class Series
Valorie Burton’s New Book: Get Unstuck, Be Unstoppable
Fall Into More Sales: Smart Marketing Questions to Ask Yourself (audio)
Become an Authority: SEO & Sales Tips (audio)
(4 days left) Support Help the Children Hope Initiative

7 Mistakes Women Entrepreneurs Make: #3 is Spot On!


You are an amazing woman with a passion to change the world. You have a strong entrepreneurial spirit and a desire to make things happen. But what are some internal issues, challenges or mental blocks that might be holding you back? If you are open to a real talk reality check let’s discuss what my Power Circle Experts had to say when asked the question, “What mistakes are women entrepreneurs making today?”

b2b-rosettathurmanRosetta Thurman, Power Circle Expert On
5 Steps to a Profitable Online Business
Travel and
Work from Anywhere in the World 

#1-  While women dominate many social networks online, we really don’t use the tools as much as we could to promote our businesses and engage with potential customers. This is one of the things that really frustrates me because there’s so much potential for our businesses on social media if we use it correctly! If you’re already on Twitter and Facebook, you probably tend to use it for personal use rather than as a marketing tool because you’re afraid people will unfollow or unfriend you. But social media offers an enormous opportunity for marketing your business for free or low-cost. And the sooner you take advantage of it, the more income you can bring in. Fun fact: most of my new clients and customers find me through my blog or Facebook! – Rosetta Thurman


Evita Robinson, Power Circle Expert On
3 Secrets to Crowdfunding: Get Money for Your Business

#2-  One mistake women entrepreneurs make is devaluing ourselves. -Evita Robinson

Rochelle Carter, Power Circle Expert On
Branding Your Expertise with a Book™ – Six Costly Mistakes Self-Publishers Make

#3-  One mistake women entrepreneurs make is waiting for the “right time” to get things done. Perfection is a dream killer! Get it done, get it out, get feedback, refine, repeat. – Rochelle Carter


Daphne D. Williams, Power Circle Expert On
How to Instagram Your Way to Sales In Minutes

#4-  One mistake women entrepreneurs make is trying to do too many things at once (having too many tabs open in their brain and desk top). Never taking the time to enjoy the process. Trying to be everything to everybody and Coaching in areas they know nothing about because instead of walking in who they’ve been called to be they attempt to try and do what the crowd is doing. Making a lot of noise but not strategic overs to align their business and brands. – Daphne D. Williams


Akilah S. Richards, Power Circle Expert On
Radical Repurposing: 5 Steps for Turning Your Old Ideas Into New Income

#5-  One mistake women entrepreneurs make is focusing outward instead of inward. I believe that our greatest work is found when we learn how to silence the noise and tune in to our own, unique divine paths. – Akilah S. Richards


Nubia Sutton, Power Circle Expert On
Using Information Videos to Build a Health & Wellness Businesses Online

#6-  One mistake women entrepreneurs make is trying to please all of the people all of the time. – Nubia Sutton

#7- One mistake women entrepreneurs often make is misunderstanding the word “No”. Consider the following two ways to look at this response. Have you ever sent out an email requesting something from some one and you never got a response back? I like to call this the “Mistaken Silent No.” Sometimes we mistake no response for the “answer no.” In actually most times people are so busy that perhaps they missed or never even saw that one email, so rather than stopping or being consumed by frustration, follow up when trying to connect with others.
The second type is one I like to call “Misunderstood Hard Nos’. Using the same example above, have you ever gotten an email that said, “I’d love to work with you, but No.” Sometimes we mistake this no for rejection, a reflection on the quality of our work or size of our operations, but most of the time all these false assumptions are in our heads. People say no for a million different reasons, so don’t always assume its all about you. Further more, realize that they aren’t saying no forever, just for right now. Think about other opportunities or offers you could post to them in the future. Give it some time and try a follow up periodically.

For both of these scenarios it is important to understand that a friendly follow Up can often times open up doors you thought were closed. Build up your confidence to work through those no’s because when you get a yes, it will change your world! – LaShanda Henry


Do you agree or disagree? Do you have another mistake that we can add to this list? Be sure to leave a comment below, so we can continue this conversation about mistakes women entrepreneurs are making today.


If you like this post watch the replay of our Power Panel Discussion: How to Get One Step Closer to Success. And on the topic of relays, make sure you grab your access pass to the Back to Business Webinar Replays + Master Class Sessions.

Becoming an Expert Brand: How to Make Your Brand a Beast…or An Authority

Apple, Nike, Amazon, Oprah. What do these brands have in common, besides being iconic? I am so glad you asked. They are all considered experts in their respective industries, i.e. Apple-innovation in technology, Nike – athletic footwear and apparel, Amazon-online retail, and the brand known as Oprah actually overlaps two industries-media and personal development.

If you doubt these are, in fact, expert brands, consider this: Nike commands almost half its industry’s market share at 47% (as of Mar. 2014). Amazon has become “the Walmart” of online retail, particularly online book sales. Apple’s release of new products and the pandemonium that comes with it (long lines as people camp out at Apple stores for hours to be the first to get the newest iPhone) has become a normal occurrence. And Oprah has helped a number of others establish their own expert brands such as Dr. Phil McGraw, Dr. Oz, and Iyanla Vanzant.


If you want your brand to be considered an authority, here are four ways to do so:


Understand the best brands – those considered authorities – have engaging personalities.

Whether we’re talking about a brand for an individual or a brand for a business (and any other organization), that brand must have a personal element. Obviously, there are people behind business brands. The brand is created as a result of the vision, values, and strategy of people. Apple’s awesome brand is rooted in the late co-founder Steve Jobs’ brand. Do not overthink branding. People get confused about personal branding vs. business branding. Ultimately, the two are intertwined. If you’re looking to establish a memorable brand for your business, start with the internal vs. the external. What you envision and what you want to be known for, should translate into your brand. The core message of my company, SWAG Strategy Solutions is all about the ICP Method: identifying, clarifying, and personifying your brand, which is based on leveraging your “SWAG Factor”(that awesome thing you offer the world…essentially your greatness).


Know that expertise is not enough.

Yes, being an expert is about having expertise. Duh. Everyone knows that, right? It has to go beyond that though. Colleges, universities, think tanks, etc. are filled with very intelligent people who have expertise in a particular area (in some cases more than one area). However, if you cannot really connect with your target audience, you will make an impact on no one. To be an expert brand, you must be able to effectively communicate. Your brand must resonate with people. It should evoke even an emotional reaction in people. When people believe you have walked in their shoes (and/or that you genuinely care about the shoes in which they’re walking), they are more likely to see your brand as an authority. Oprah’s brand is as powerful as it is for several reasons, but perhaps the most important reason is her ability to connect with people and make them believe she really wants them to live their “best life”. After all, she has encountered major challenges that many in her mostly female audience has encountered.


Have a branding strategy.

Another reason branding is often confusing is that it’s perceived as too broad. It is a term tossed around a lot these days, but what does it really mean TO YOU. Branding goes far beyond just business cards, websites, and brochures. Those items help promote your brand. They are not the actual brand! There should be a strategy in place for your brand. Once you establish the vision for your brand, you need to position your brand. Will you position your brand as a leader, based on target audience, or based on scarcity? These are just a few ways to position your brand. What do you most want your brand to accomplish? I’m big on turning “brand assets” into financial assets. That requires a strategy. Too many people just throw brand ideas against a wall and hope one sticks. Your brand is a lot less likely to reach expert status with that approach.


Embrace expert status (but don’t take yourself too seriously).

It is hard for some people to accept their expert status. They apologize for it. They feel awkward about it. They try to diminish it. This is especially an issue for women. Often, we think we will be seen as pompous or arrogant. That is a perception we’re not typically comfortable with. However, if you really want to be seen as an expert, behave as an expert: with confidence and focused on the positive change your expert brand can bring about in others. That does not have to look like arrogance. Jeff Bezos, the founder of Amazon, does not come across as pompous. Some would say he’s kind of geeky. Still, he comes across as an expert, a visionary, and innovator which is reflected in Amazon. As I mentioned before, though, Bezos does not take himself too seriously. Once you start drinking your own expert Kool-Aid, you’re headed for trouble. Realize you can always learn more, be more strategic, have more of an impact, and make your brand better. Embrace your expert status but stay hungry.


About the Author
Rachel Wilson Thibodeaux, also known as the SWAG Strategist & Leverage Your Brand Coach, is Founder and CEO of SWAG Strategy Solutions. SWAG is an acronym for Strategic Women Achieve Growth. SSS offers business coaching, professional speaking, training and development to women entrepreneurs – both current and aspiring entrepreneurs, along with sales professionals. Rachel helps clients get so strategic about their brand and business that their competition becomes irrelevant. Rachel is the author of the upcoming book, “A Rocket For Your Journey: Powerful Affirmations, Quotes, and Questions to Turbo Launch Your Success.” Contact SWAG Strategy Solutions at to schedule a complimentary Brand Strategy Session. Find out more at

Fall Focus: Creating Better Blog Content to Bring in More Business (audio)

If your website is not bringing in as much business as you would like, let’s make your Fall Focus creating better blog content to bring in more business.

Why should you focus more of your time on creating better blog content? As the saying goes, “On the Web Content is King”. But if you’d don’t quite understand why, take a look at my Content Creating graphic below + listen to this week’s Jumpstart Your Business Call Replay (also below).



Listen to TeleClass Replay Below:

Can’t access the audio replay below? Click here to log in or click here to join the SistaSense Online Circle. For just $7 you’ll get access to this replay, my weekly calls and more.


Last thing… be sure to review my complete list of Content Creation Tips and Tutorials.

List Building: Using Madmimi to Setup Sign Up Forms, Newsletters, Lists (video)

Your List is your most essential business asset. It is comprised of your clients, fans, followers, readers, customers, associates and partners. These are the people you want to build relationships with, stay connected to, share offers with and ideally get excited about sharing your business with the world.

I know of and have used quite a few email marketing platforms online (icontact, aweber, mailchimp,etc). For the most part I personally use and recommend MadMiMi to clients because I love the design options, functionality, customer support and ease of use.

When it comes to sharing web tool tips, it is much easier to “show” than “tell”, so for our last Jumpstart Your Business session I hosted a webinar (video below) on Using Madmimi to Setup Sign Up Forms, Newsletters, Lists.

In this 90 Minute Email Marketing Webinar I talked about:

  • Creating Segmented Lists
  • Creating and Brand Customizing Your Posts
  • Connecting Your Blog RSS Feed to Posts
  • Setting Up Sign Up Forms
  • Different Ways to Use Sign Up / Opt In Forms
  • Creative Types of Email Newsletters You Can Send Out
  • Easily Social Share Email Updates on Twitter + Other Platforms
  • And More


Watch Webinar Replay Below:

Can’t access the audio replay below? Click here to log in or click here to join the SistaSense Online Circle. For just $7 you’ll get access to this replay, my weekly calls and more.

I am both a Madmimi customer and affiliate partner. Click here if you’d like to sign up for their email services through me.

Be sure to also review a complete list of my Email Marketing Tutorials.

Plus Remember my Back to Business Master Class Series is now available to watch online. Click here for details and if it’s still available, use the code PWR14 for a discount.

(replay) Power Panel: How to Get One Step Closer to Your Success #PowerMoves


Today I had the pleasure of hosting a wonderful Power Panel with some of my Back to Business Experts. In case you missed our session, listen to the replay above as these Successful Women in Business share their start up stories plus recommendations you can use as you work on your next smart business power moves.

Plus remember to grab your virtual seat for Back to Business 2014! Register for Master Class Sessions, Live Webinars and Replays. Full details at

Back to Business 2014 Webinar Conference + Master Class Series

Back to Business Webinar Conference

Back to Business 2014 Webinar Conference + Master Class Series
Power Moves: Mastering the Art of Creating Your Best Business Online

Are you looking for new ways to enhance your business? Are trying to figure out how your small business idols are currently living the dream you want to be your reality? I believe the success of your business depends on the company you keep, which is why I invite you inside the SistaSense Power Circle for our 3rd annual Back to Business webinar conference.

Calling on the expertise of some of my personal “SheRoes”, I once again want you to be in the company of powerful women who are passionate about seeing you succeed. And for the first time ever you will have access to 18 Power Circle Experts in a combination of live sessions + master class (pre-recorded) sessions you can access online + access to our private Power Circle Facebook community. \

We are going to talk about business building, social media, blogging, crowd funding, automation, wealthy building, monetization, book deals, networking and more. Plus you get access to all the replays!

For full details visit Early registration ends soon.

Valorie Burton’s New Book: Get Unstuck, Be Unstoppable

Know what you need to do, but for some reason, aren’t doing it? Holding on to a relationship that’s going nowhere? Dreaming of starting your own business but worried about leaving a dependable salary?

Most people get stuck and never break free from their fears. You don’t have to be one of them. Valorie Burton, trusted life coach and bestselling author of Successful Women Think Differently (over 150,000 copies sold), will empower you to:

· Believe that your yesterdays don’t have to become your tomorrows

· Stop staring at the closed door and take steps toward your next season of life

· Conquer the distractions that can ruin your best intentions

· Turn your setbacks into unexpected blessings

· Be happier, healthier, and unstoppable in every area of your life!

Are you ready to stop holding back and start living your full potential? Move confidently toward the amazing life God imagined for you!

Get Unstuck, Be Unstoppable - Valorie Burton

For more details click here to visit the Get Unstuck, Be Unstoppable website.

Plus I am excited to let you know Valorie Burton is our featured MasterClass speaker for this year’s SistaSense Back to Business Webinar Conference, so be sure to extra early register today to listen to Valorie’s Get Unstuck, Be Unstoppable session available Oct 15th!

Fall Into More Sales: Smart Marketing Questions to Ask Yourself (audio)

This past Tuesday marked the 1st Day of Autumn, so I thought it was fitting to put a fun and informative ‘Fall Spin’ on our weekly Jumpstart Your Business Calls. This week’s topic (replay below) was “Fall Into More Sales: Smart Marketing Questions to Ask Yourself.”

For this session I talked about pivotal points in my business when I personally wanted to make more sales and the questions I had to ask myself in order to find effective solutions. This was a two part 3 hr session. I touched on different products and services I have sold over the years and how I figured out how to:

Attract More Consultation Clients as a Mentor to Online Entrepreneurs
Sell More Services as a Graphics Artists / Web Designer
Sell More Books as a self-published author
Sell More eBooks as an information entrepreneur
Sell More sign ups on my Niche Networks and Membership Websites

Having years of experience to tweak the various profit projects mentioned above, I had a lot of insight to share. I hope you find clarity and targeted questions you can reflect on within the two part JYB audio sessions below.

A Few Thoughts On Our Sessions from Power Circle Members:
“Was listening to the call riveted; you always seem to tap right into the subjects that I am wondering about. I have been puzzling about my intuitive counseling practice for a long time and here you were talking about how to do it without being certified or licensed or calling yourself a coach. Right on time, LaShanda, at least for me.” -N.W.

“Great session tonight. I am narrowing my focus … (and)… I wrote down content areas, service offerings and a few mktg options. Thanks LaShanda, I have refocused and stopped whining. (My New) videos are public on YouTube. I am working off of a daily checklist and am in the process of determining the outcomes I want to accomplish before the end of the year. I will have a plan in place before we talk next. That is what I would “coach” my clients to do. I hope to make the 2nd part of the call tonight I missed last night’s – dang it.” -M.B.


Listen to TeleClass Replay Below:

Can’t access the audio replay below? Click here to log in or click here to join the SistaSense Online Circle. For just $7 you’ll get access to this replay, my weekly calls and more.


Don’t forget, now that the kiddies are back in school it’s time for us to really get back to business. Be sure to get your extra early bird seat for this year’s SistaSense Back to Business Webinar Conference. Our agenda for this year is Power Moves: Mastering the Art of Building Your Best Business Online. Click here for more details and be sure register today at half the price.

Become an Authority: SEO & Sales Tips (audio)

If you want to improve your business visibility online, it’s important that you “help customers find you.” The best way to do this is to work on posting the kind of quality blog content that your potential customers are looking for.

For our latest Jumpstart Your Business Call (replay below) I discussed how to “Become an Authority: SEO & Sales Tips” that can help you improve your website’s visibility on search engines like Google, which can in turn lead to more sales.


Listen to TeleClass Replay Below:

Can’t access the audio replay below? Click here to log in or click here to join the SistaSense Online Circle. For just $7 you’ll get access to this replay, my weekly calls and more.


Ready to work on your blog skills? For a limited time you can use the code ‘GET29′ to access my ‘Get Blogging for Business Bundle‘ for $29, the regular price is $60.

(4 days left) Support Help the Children Hope Initiative


Join me in supporting a great cause: Help the Children Hope Initiative created by Eva Jordan Johnson and her husband Sam Johnson. This month they are traveling to Mathibestad, South Africa to continue a building project – Construction of “Hope of Glory Ministries” Children Life Center which will provide housing and classrooms for up to 200 children in South Africa.

Join me in donating to this great cause. Just as we support our own children, I encourage you to lift up those young ones across the globe who also need our kindness, love and support. With only 4 days left in this campaign I hope that you will participate in the giving and encourage others to do the same.

BUILD..School and Housing, TEACH..Life Skills, SHARE..the Gospel..

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