BBWO Member Dawn Fitch On the Cover of Black Enterprise

Here is your dose of motivation, inspiration, smart woman in business information for today. Dawn Fitch, creator of Pooka Pure and Simple, natural bath and body products, member of Black Business Women Online is featured on the March 2012 cover of Black Enterprise Magazine.

I am so very proud of Dawn as I have followed her business growth over the past five years and personally spoken with her about the process we go through as women entrepreneurs. Its a hard and challenging run, but its our passion and as Dawn’s success shows this it is the path we must passionately take to full fill our destinies.

What is so crazy is I logged onto BBWO and Facebook today and saw the cover and thought, “WOW, this is wonderful.” It was only yesterday that I featured the Black Enterprise photo shoot of Dawn Fitch on BBWO and truth be told it was only a few days earlier that I had invited Dawn to speak about the Business of Beauty for our upcoming SistaSense Power Circle TeleSummit because I consider her to be one of the powerful business women to know in my circle.

I say all that to say several things. Creating BBWO has been a blessing for me on so many levels because being around ambitious, innovative women like Dawn Fitch is what helps to create the thriving, supportive, community that BBWO has become. Moreover, I can not express enough that I have watched her business grow. I have watched Dawn build the website, launch events, promote her products, share her expertise on BBWO, support other business owners, open her own boutique and now grace the covers of Black Enterprise Magazine.

Ladies and gents this is what determination, dedication, do or die motivation looks like. You have to live, breath, eat, dream, and keep on dreaming and this is just a part of the Pookalita Story one cover is not the end of what Dawn has in store for us to see. Two months blogging, a few days tweeting isn’t going to get you or your business where it needs to be. The ladies in my Power Circle grind out! They push when folks are watching and they push even harder when folks are not because that is what you have to do to turn your success into a reality. No one else is going to do this for you.

I can not over emphasize the significance of being on a space like BBWO because you never know who you are going to meet and who we all are working so hard to become! And I can not over stress the significance of participating in something like the SistaSense Power Circle TeleSummit because this is how you get access to real women entrepreneurs, black business women who have been through what you are going through and know exactly what you need to do to get to the next level. I honestly think folks who have not signed up for the power circle are crazy because this group of women give so much genuine, life changing, business transforming information for practically nothing you are spinning your heels, racking your brains for the answers not realizing the right people are right in front of you.

I look at Dawn’s success as a testament to my belief that if you put in the work this year is the year to make things happen … to see things happen! I am sending out a big virtual hug to Dawn Fitch for all her hard work and success (click here to share your congrats too)! The blessings are flowing and this Pookalitas story has just begun to be told! As for you, I hope to see you proactively networking on BBWO and soaking in ALL the information my Power Circle is going to give on our upcoming Power Circle Telesummit.

And FYI Social Networking is NOT joining a network, putting up a profile and hoping the ‘right people’ find you. As busy as she is Dawn has always proactively shared videos, how-to articles, and thoughtfully participated in conversations on BBWO. If you want people to know and support you then you better make it your business to start knowing and supporting other people. Let the Church say AMEN as I get off my soapbox for today. Stay blessed and ALL about Business. -LaShanda

About the author


LaShanda Henry aka SistaSense is here to help you make sense of making money online. She offers a range of services from web and graphics design to mentorship for women women entrepreneurs internet marketing, sales, blogging and more.


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  • Dawn is a true inspiration! She is truly living her dream because she put in the work necessary to create it! I want to send out a big virtual hug to Dawn too!

  • Congrats Dawn! I have heard of “Pookalita” even follow Dawn on Twitter. I am a Black Business women as well. I have my own clothing line called Just Vain and I am just as passionate about it as the other ladies on here are about their idea. I am so glad that I found this site! I need the inspiration and motivation!

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