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After completing a series of promotional banners for Lunaversoul Handmade Jewelry, I decided to jot down a few simple ways you can use banners to build your brand presence online.
1. A great banner can be used as your social profile image for your business’ Facebook Fanpage OR twitter page. For personal profile pages, I always recommend you use your own image (people like to connect with other REAL people). However, when you are building a social presence for a brand its a good idea to stick with your logo or a custom brand graphic.
2. Now that the top of your Facebook profile and fan pages feature your 5 most recently tagged images, I use that space to spotlight graphic images for my brand. (see example here). I want these promotional images to be one of the first things my new social friends and followers see. Note that each image description should include a link back to the page that closely relates to the image.
3. Clients who are new to video often are afraid to get started because they feel they either don’t have the right camera, software, or skill set to get started. Using something like animoto.com OR youtube’s new animation creation tools you can turn some of your BEST banners and images into 30-second promo videos. Look at this video I created for a client.
4. Every entrepreneur knows they need to advertise on other people’s spaces at some point, but how often do you advertise on your own space? You can turn a custom banner into a header for your email newsletter or better yet add smaller promotional banners to the sidebar of your newsletter and/or blog.
5. If you have joined niche networks like Black Business Women Online, you might have noticed you have a text area on your profile page where you can write something about yourself. In that area, you can add one of your banners OR embed option #3 – a quick promo video comprised of banner graphics and promo photos.
If you need a graphics banner or new header for your website, click here to purchase one of my custom graphic design packages.
Want more banner tips? Read this post: Using Banners to Drive Traffic to Your Online Business
Great suggestions. I especially like # 4 and will definitely implement that idea.