Client Attraction, Customer Retention, and Social Media PR

This is Woman to Woman Small Business Advice: Start-up Tips and Marketing Strategies from of the Black Business Women Online expert entrepreneurs and business bloggers.

The question for today: How can you become the DIY (do-it-yourself) entrepreneur you want to be? Learn how to become your best PR agent. Discover marketing strategies that will help you attract new clients, keep the ones you have, and using social media to build your publicity online.

Using Testimonials to Increase Your Online Leads and Sales
Posted by Lavada Thompson | One of the most effective ways to capture more leads and increase sales via your landing pages is to add testimonials. Why is this so effective? Well, let’s answer this question. Unless they know you personally, why should anyone believe what you have to say about yourself or your products and services? How many times have we been led to believe something that wasn’t true simply because someone was trying to make …

35 Ways to keep your clients YOURS
Posted by A.Michelle Blakeley | What does it take for clients to continue to choose your product or service over your competitors? Many small business owners seem to think it boils down your client service philosophy. Even if your product or service is needed, there is no guarantee your client will return to use it again. …

Blogging for Publicity
Posted by Beverly Mahone | Last year I was contacted by Emily Brandon, a writer for US News & World Report. She wanted my opinion on the best place for baby boomers to retire. How did she find me? She discovered a comment I wrote on a blog post about how much I liked Asheville, NC.

This brings me to a point about getting media exposure. Blogging and blog comments are great ways to be found by journalists like Emily Brandon. Some media folks don’t always rely on press releases to find people to interview. They actually search and read blogs. They also read blog comments so if you’re hoping to maximize your media exposure, start blogging. Here are some tips …

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