I firmly believe that social media marketing alone can’t fix your business, but not using social media at all can hurt your business. You don’t have to tweet every hour and every day (I certainly don’t) but you should at least tweet regularly enough to stay in contact with your customers and clients and use it to meet new people. I can’t tell you how many people take my eCourse ‘Find Customers Online‘ because they don’t know where to find customers BUT truth be told ALOT of the people you are looking for are right there on social networks.
Today one of my tweeples shared this great post from Forbes.com on ‘21 Twitter Tips‘. I read it and thought you should read it too. I especially like the first twitter tip on posting coupons… I do this all the time and it works! I know people are always saying you can make money on twitter and it sounds like a BIG FAT LIE, but there are ways to monetize your twitter time and I will share a few in another post BUT I did like this part of the article on coupon campaigns:
Congratulations for getting to the end of this sentence. “As an online culture, people are not reading; they’re scanning,” says Dell Computer’s Stefanie Nelson, voice of @DellOutlet. “The shorter and more direct your message is, the more successful you’re going to be.” Dell tweets links to coupons at Dell Outlet’s Facebook page, which shoppers use during checkout at Dell.com. This strategy works for small companies, too: The abbreviated offers are easy to produce–you don’t need an ad agency to write 140 characters. California Tortilla, a chain of 39 causal Mexican restaurants based in Rockville, Md., spread coupon “passwords”–through its Twitter feed @caltort–that must be spoken at checkout to be redeemed.
Definitely read all 21 Twitter Tips and for regular money and marketing tips plus black business news you can follow me on Twitter (and I’ll follow you back): @sistasense
One more thing… I am in the process of building a list of 10,000 Black Business Women on twitter. If you are a black business woman just Tweet hashtag #blackbusinesswoman and I will add you.
Related Twitter Posts on SistaSense.com:
Tweak Vs Twitter
Social Media Alone Can’t Fix Your Business
How to Sell Online
