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Creating Information Products: Purpose, Packaging, Price
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Web Entrepreneur Fav #8: Logitech Headsets Perfect for Daily Business Activities
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Web Entrepreneur Fav #7: Using MadMimi to Create Pretty Professional Newsletters
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Web Entrepreneur Fav #6: The KeyBoard I Take Everywhere
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Unblock Your Blessings #2: Choose One Small Step
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Web Entrepreneur Fav #5: Wow Them With Attention Grabbing Stock Photos
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Web Entrepreneur Fav #4: Expand Your Brand by Self-Publishing a Magazine
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Web Entrepreneur Fav #3: Setup Social Media Campaigns on HooteSuite
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Web Entrepreneur Fav #2: Paypal Business Debit Card
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Smart Moves: 3 Best Business Decisions of 2014

Creating Information Products: Purpose, Packaging, Price

If you are interested in being an information entrepreneur let’s talk about how you can start prepping your packages. For this week’s Wednesday Webinar I am sharing the strategies that I have used to set up my webinar based eCourses and virtual training programs. Today we will explore your project purpose, pricing, and starting with a solid plan.

 

Watch Webinar Below:

Can’t access the audio replay below? Click here to log in or click here to join the SistaSense Power Circle to access weekly webinars, Jumpstart Your Business trainings, tutorials and more.

Need help working on your web business? Review my SistaSense FireStarter Circle Mastermind Weekend and I’ll help you work on your blog, newsletter and more!

Watch the complete ProWebinarstraining series.

Be sure to try some of the strategies and leave a comment if you’d like to ask a question, share your light bulb moments or let us know what strategies are currently working for you.

Web Entrepreneur Fav #8: Logitech Headsets Perfect for Daily Business Activities

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Who uses land lines any more? Most of my daily phone conversations actually take place via the Skype app on my iPad, so having a quality headset is vital to my business. For the past 5 years Logitech has been my go to brand for quality headsets that I can use in my daily business activities. Its perfect for voice and video chat. I prerecord trainings, host live conference calls, lead webinars and my famous clarity sessions all with the help of my handy headset. Plus with hands free flexibility, I can type, talk and never skip a beat. The Noise canceling microphone delivers clear communication and you have quick access to in-line volume and microphone mute controls. I personally think they are perfect for entrepreneurs, which is why I’ve included them as an essential tool in my Jumpstart Your Business Starter Kit (jybkits.sistasense.com). Get yours today, try it out and let me know what you think.

You might also like to listen to this JYB training – Podcasting Profits: How to Create Your Own Radio Show or Audio Series to Engage Customers, Build Your List and Generate More Sales .

What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.

Daily Deal: SistaSense Starter Kits for Web Entrepreneurs include my favorite mobile must have gadgets + access to my best online marketing and business training programs. Take a look at what these Kits include, I personally picked and pack these power bundles, so there is a limited number of them left.

Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.

Browse my: 12 Favs | Deals | Web Tools | Biz Tips | Subscribe for Updates

Web Entrepreneur Fav #7: Using MadMimi to Create Pretty Professional Newsletters

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I know of and have used quite a few email marketing platforms online (icontact, aweber, mailchimp,etc). For the most part I personally use and recommend MadMiMi to clients because I love the design options, functionality, customer support and ease of use. Using MadMimi I can quickly create pretty professional newsletters and sign up forms. And the MadMimi interface is very user friendly, which makes it appealing to both novice and experienced email marketers. Try it for yourself and see if it becomes one of your favorites too.

You might also like to watch my 90 minute training video on Using Madmimi to Setup Sign Up Forms, Newsletters, Lists. In the video I show you the steps to:

  • Creating Segmented Lists
  • Creating and Brand Customizing Your Posts
  • Connecting Your Blog RSS Feed to Posts
  • Setting Up Sign Up Forms
  • Different Ways to Use Sign Up / Opt In Forms
  • Creative Types of Email Newsletters You Can Send Out
  • Easily Social Share Email Updates on Twitter + Other Platforms
  • And More

You might also like this great tip article posted on MadMimi – Five Lessons Learned Through Email Experimentation.

What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.

Daily Deal: Are you ready to PowerUp Your Business? Inside my 8 Part PowerUp series I will share my best strategies for creating information products and landing pages, enhancing your blog and building your list by using great tools like MadMimi.

Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.

Browse my: 12 Favs | Deals | Web Tools | Biz Tips | Subscribe for Updates

Web Entrepreneur Fav #6: The KeyBoard I Take Everywhere

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I personally prefer pressing actual keys to typing on a tablet screen, so one of the first iPad accessories I purchased was a blue-tooth keyword. It worked great, but it was one extra item to carry around, so I seldom used it. Shortly after that initial purchase I came across the ZAGGfolio Keyboard Case. I instantly fell in love with its sleek design and multipurpose functionality. I thought, “a case and keyboard in one, sweet!” And trust me when I say, it is truly one of the sweetest mobile accessories around. I take this keyboard everywhere. I no longer limit myself to writing short emails or web browsing out of frustration from two finger tablet typing that often times slow and overflowing with typos. Now I can comfortably type any length of content from blog posts and project notes to just about anything I desire. With the ZAGGfolio Keyboard Case my iPad mini experience has officially gone from awesome to amazing. Just as their motto states, Zagg truly does enhance the way we can interact with our gadgets.

What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.

Daily Deal: Do you want to learn more about my favorite mobile office must-haves? Take a look at the “Jumpstart Your Business Starter Kit” that I created full of gadget goodies that I’d love to share with you.

Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.

Browse my: 12 Favs | Deals | Web Tools | Biz Tips | Subscribe for Updates

Unblock Your Blessings #2: Choose One Small Step

I believe that you can unblock your blessings. Starting a business, working from home, living life on your own terms, turning dreams into reality… these things that I once wanted are all things that I now have because I follow 12 steps to UnBlocking Blessings and building my best business.life.self.

In the video above you’ll learn more about Unblock Your Blessings Step #2: Choose One Small Step.

You can power through all that life has to throw at you and become a better, stronger, wiser more powerful person because of what you’ve been through.

Visit unblockyourblessings.com to take my free 90 Day challenge, which includes all 12 steps + my personal collection of motivational videos from top entrepreneurs and business owners.

Web Entrepreneur Fav #5: Wow Them With Attention Grabbing Stock Photos

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Are the quality of your photos affecting your profit potential? In my 10 plus years working as a freelance web designer, blogger and mentor to women entrepreneurs I’ve learned how important it is to have quality stock photos. Using professional pictures for eBook Covers, blog content, flyers, banners and just about everything that I do helps me wow them and keep folks coming back for more.

BigStockPhoto is currently my favorite go to source for low cost, high quality stock photos. I often get one of their ‘pay for credit’ packages, but you can also use their coupon to get a reduced rate on their subscription packages, which is a great deal.

What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.

Daily Deal: Do you need an eBook Cover, Logo, Flyer, banner or new graphics for your social media profiles? Browse my graphics design services to find a solution that just might be perfect for your next project.

Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.

Browse my: 12 Favs | Deals | Web Tools | Biz Tips | Subscribe for Updates

 

Web Entrepreneur Fav #4: Expand Your Brand by Self-Publishing a Magazine

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Three years, it’s been 3 years since I started self-publishing SistaSense In Print Magazine via the MagCloud platform. Now owned by Blurb.com, MagCloud is one of my favorite self-publishing web tools.

Beyond being able to fulfill a personal desire to see myself on the cover of a magazine “Ophrah-Style”, MagCloud provides me with a low-cost print-on-demand solution to sharing my blog content with a larger audience. This has allowed me to create new products, increase sales, have tangible examples of my work to showcase at events, send personally branded magazine gifts to my clients and receive media recognition for annual events that I feature in the magazine like the BBWO50 list of Fabulous Women Entrepreneurs.

Consider how you can expand your brand with your own self published magazine. And keep in mind that you don’t have to create an issue every week or even every month. I publish SistaSense In Print on a bi-annual basis, just two issues a year, so you are free to produce and promote the number of issues that works best for you.

There are so many ways to increase your business brand exposure and profit potential with your own self-published magazine. In the video below photographer Jeanie M. shares how and why creating her own magazine has helped to attract more business. She recommends issuu.com, but I personally like magcloud.com because I can offer both print and digital versions of my magazine for sale.

What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.

Daily Deal: Would you like to create a magazine to build your business brand? I will be sharing my Blog2Magazine template inside my upcoming Mastermind Weekend. You can participate live or virtually. Click here to learn more, check for available reduced rates and reserve your seat.

Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.

Browse my: 12 Favs | Deals | Web Tools | Biz Tips | Subscribe for Updates

 

Web Entrepreneur Fav #3: Setup Social Media Campaigns on HooteSuite

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Social media marketing has become essential to building your business visibility online. Unfortunately with so many other things already on your plate, do you honestly have the time to be on 5-10 different social platforms a day? Unless you have a social media manager taking care of your campaigns for you this stuff can get really time consuming. More importantly, if you are busy spending all your free time on Facebook and Twitter, who’s running your business? My solution: get organized and easily post on all your favorite social platforms in one place using hootsuite.com; it is one of my absolute favorite web tools. With one click I can share something new on Google Plus, Facebook, Twitter and LinkedIn! Plus You can schedule out social updates, which is truly a time saver. HootSuite has more to offer than that, but you can check it out in more detail once you sign up.

In the How-To Video Below I share some Easy Ways to Get Started with HooteSuite. This video is part of my #PowerMoves Back to Business Webinar series (get access to all 16+ webinar replays here).

 

What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.

Daily Deal: If you are ready to make your next #Power Move, I want to help you. Get $20 off my Back to Business Webinar Series with 18 inspiring, information packed sessions lead by my team of Power Circle Experts – successful women in business ready to help you get to the next level.

Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.

Browse my: 12 Favs | Deals | Web Tools | Biz Tips | Subscribe for Updates

 

Web Entrepreneur Fav #2: Paypal Business Debit Card

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Having a PayPal account is just the beginning. PayPal has an extensive collection of eCommerce features, mobile apps and business essentials that you should take advantage of. Last year I got a PayPal Business Debit Mastercard and it literally changed my life. I no longer have to wait 2-3 days to transfer funds from PayPal to my bank account because now I get instant access to my funds on the go. I can purchase business supplies plus cover travel, events and all other expenses directly from my PayPal account. Once you get one, I’m sure you will love it as much as I do. You can withdraw money from your PayPal balance at any ATM. Plus you earn unlimited 1% cash back on eligible purchases. If you haven’t already done so, go sign up for a Paypal debit card today.

You might also want to read what I have to say about Paypal’s Triangle and Working Capital Program for your business.

What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.

Daily Deal: Are you looking for more ways to boost your business PayPal Profits? Watch my 90 minute training video on 21 Ways to Make More Sales Online.

Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.

Browse my: 12 Favs | Deals | Web Tools | Biz Tips | Subscribe for Updates

 

Smart Moves: 3 Best Business Decisions of 2014

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When you are busy it’s hard to find time to step away from your daily to do list and take a look at the big picture, but this is important. After I got over the shock of how quickly this year is going by, I decided to sit down and really reflect on the decisions I’ve made thus far. While a few things haven’t quite turned out as I would have hoped, I can share 3 of the best business decisions I’ve made thus far in the hopes that my journey can help you stick to yours.

“Sticking” is actually the first thing that came to mind when I thought about great decisions made. Over the past three years I’ve tried my hand at hosting live events and they have all been true labors of love. Everyone loves them of course, but after practically every workshop or conference I resist doing another one because quite honestly they are the most challenging projects I’ve taken on to date. Event planning is not one of my strengths, but when it came time to promote the 2014 Power Circle I eventually stopped talking myself out of it and started making it happen. In the end the conference went really well and got great reviews, even with all its challenges. Looking back on the events I’ve hosted thus far has helped me realize one simple truth: sometimes we give up too quickly on our visions when things don’t go as easily as expected. While I don’t foresee myself hosting events every month, I do feel really good about sticking with my vision for the Power Circle annual Conference. And I value how these experiences help me make my events better with each New Year. So on those days when you feel like throwing in the towel, I want you to remember that it can’t get better if you don’t stick with it.

On the web, folks say that content is king, but I personally believe that community is the key to building your business. If you are the only person actively telling people about what you do then that is a big problem. Even though I have been able to successfully build a large community online, I’ve honestly been craving more “real-world”, “offline” interaction for a long time. As fate would have it, at the end of 2013 I was invited to a local Women’s Power Networking meeting. I found myself in a space filled with other ambitious entrepreneurial women and discovered exactly what I was missing. I went back a few times and officially became a member at the beginning of 2014. Joining the WPN certainly ranks high on my list of great decisions this year. It’s a blessing to work at home online, but nothing beats real human interaction. It’s nice to have that “water cooler” vibe once again; a space for me to laugh, learn and be up-lifted by women. Not to mention the benefits of making local business connections. Through WPN members I landed my first local speaking gig and client leads. Over the past few years I’ve certainly gotten better at traveling to various business and blogging events, but this year it’s been a treat dis-covering the powerful network of connections in my own backyard!

In some circles online I’m well known for my con-tent creation skills. Consistently creating virtual products and services has attributed to my ability to work from home, but it’s not the only thing that helps my business grow. You need to find a balance between product creation and generating steady sales. With this thought in mind, I’ve focused a great deal of my time this year on getting closer to my customers via weekly group calls and monthly one-on-one clarity sessions. With more room for conversation I’ve been able to receive more feedback on the needs and desires of those entrepreneurs I am most passionate about working with. This feedback has in turn lead to profitable workshops, a growing membership community along with increased interest in my web design services. The amount of attention that I’ve placed on my client-base this year has helped me improve my monthly revenue on average by 30%. Through these efforts I’ve been able to expand my reach, help more women in business and generate more sales. With this firsthand experience I can honestly say as you get better at communicating with clients and understanding their needs you will find more clients eager to work with you.

Spending more time talking with clients, joining the Women’s Power Networking group and sticking with my Power Circle events are three of the best business decisions I’ve made this year. In a nutshell, for me it all boils down to staying the course in one sense while at the same time accepting the challenge of trying things that move me away from my comfort zone. As the saying goes, “your next level begins where your comfort level ends.” Think about those smart business decisions you have you made this year and ask yourself what new things you are willing to try in the near future.

Take a moment to reflect on the decisions you’ve made this year. Are you in need of some clarity, guidance or sup-port? Do you need help making your own smart business moves this year? Click here if you would like to schedule a SistaSense Clarity session with me.

This article was featured in SistaSense In Print Magazine. Browse the full issue here.

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